These days, very few emails actually come from a human. Companies of all sizes employ plain text emails in their automations to make personal connections with their customers and encourage conversations.

You might be thinking: Will my customers recognize the email is automated? 

Maybe. It depends on how good your email is. The good news is the vast majority of customers appreciate the effort and understand that if they reply, a human will be on the other side. For more tips on how to receive effective feedback, see our post here.

So, what’s the secret sauce?

7 tips for writing a plain text email that will make customers stop, read and respond.

1. Pay attention to your sender name. This is valuable real estate! Try “Amy from Wine Time” or “Amy Johnston” as opposed to “Wine Time.”

2. Stick with short subject lines. Think about the last time you wrote a personal email. It was quick, concise and free of marketing fluff.

3. Drop the preview text. When you send a personal email, use a subject line and allow the email body to populate automatically as the preview text. 

Which email  jumps out to you?