5 excuses to ignore email marketing -- and why they are wrong
Will Pearson
Posted by Will Pearson
September 24, 2020

5 excuses to ignore email marketing -- and why they are wrong

You're tired. You’re burned out. You have a lot to worry about. This list pretty much describes everyone these days

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Email marketing is here to stay.
Michael Bromley
Posted by Michael Bromley
September 14, 2020

Email marketing is here to stay.

Find the appropriate tone, content, and cadence for your email marketing program during the coronavirus (COVID-19) crisis.

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Five types of customers you should remove from your email list
Christina Farley
Posted by Christina Farley
September 1, 2020

Five types of customers you should remove from your email list

Find the appropriate tone, content, and cadence for your email marketing program during the coronavirus (COVID-19) crisis.

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How to win back a customer through email
Christina Farley
Posted by Christina Farley
August 11, 2020

How to win back a customer through email

Find the appropriate tone, content, and cadence for your email marketing program during the coronavirus (COVID-19) crisis.

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Rinse, repeat, revenue: how email templates are the key to scale
Will Pearson
Posted by Will Pearson
August 11, 2020

Rinse, repeat, revenue: how email templates are the key to scale

Find the appropriate tone, content, and cadence for your email marketing program during the coronavirus (COVID-19) crisis.

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7 tricks for writing a killer plain text email
Christina Farley
Posted by Christina Farley
July 9, 2020

7 tricks for writing a killer plain text email

Find the appropriate tone, content, and cadence for your email marketing program during the coronavirus (COVID-19) crisis.

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Designing an effective customer feedback email (and a template to get you started)
Christina Farley
Posted by Christina Farley
July 7, 2020

Designing an effective customer feedback email (and a template to get you started)

Find the appropriate tone, content, and cadence for your email marketing program during the coronavirus (COVID-19) crisis.

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Everything you need to know about AMP for email
Tristan Schneiders
Posted by Tristan Schneiders
June 29, 2020

Everything you need to know about AMP for email

Find the appropriate tone, content, and cadence for your email marketing program during the coronavirus (COVID-19) crisis.

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Don't oversegment your subscriber list. Here's how.
Michael Bromley
Posted by Michael Bromley
June 19, 2020

Don't oversegment your subscriber list. Here's how.

Find the appropriate tone, content, and cadence for your email marketing program during the coronavirus (COVID-19) crisis.

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The email flows every brand should have
Will Pearson
Posted by Will Pearson
May 11, 2020

The email flows every brand should have

Find the appropriate tone, content, and cadence for your email marketing program during the coronavirus (COVID-19) crisis.

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How to think about email marketing during the COVID-19 crisis
Will Pearson
Posted by Will Pearson
March 27, 2020

How to think about email marketing during the COVID-19 crisis

Find the appropriate tone, content, and cadence for your email marketing program during the coronavirus (COVID-19) crisis.

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Buying a mattress based on email marketing
Will Pearson
Posted by Will Pearson
January 13, 2020

Buying a mattress based on email marketing

The world of DTC mattresses has exploded over the last few years. Numerous new players have entered the space by piggybacking on Casper's success, which is now leading to an IPO.

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