HTML Emails vs Image Slices: The Pros & Cons
Kristina Lauren
Posted by Kristina Lauren
September 23, 2021

HTML Emails vs Image Slices: The Pros & Cons

Emails come in all shapes, sizes, and formats--some of which are better suited to the whims of the many email clients that exist than others. But if you’ve tried your hand at email design, you may have unfortunately realized that these email clients aren’t always reliable at displaying your emails as you envisioned. So, what options do you have?

Read More
Intro to MJML: Responsive HTML Email Coding Made Easy
Kristina Lauren
Posted by Kristina Lauren
September 21, 2021

Intro to MJML: Responsive HTML Email Coding Made Easy

We’ve delved into the basics of coding HTML emails from scratch and weighed the differences between web design and email design, however, now we’re going to dive even deeper into the world of email development with MJML.

Read More
What is email automation?
Kristina Lauren
Posted by Kristina Lauren
September 10, 2021

What is email automation?

91% of marketers say automation is critical to their success--in fact, automated emails can generate up to 320% more revenue than non-automated emails. For brands that are just starting out or businesses that are trying to modernize their marketing practices, the idea of automation can sound a little intimidating.

Read More
Email design 101: A guide to designing professional emails
Kristina Lauren
Posted by Kristina Lauren
September 1, 2021

Email design 101: A guide to designing professional emails

So, you want to design an email…but where do you begin? You may be wondering: should I sketch a layout, should I copy the format of emails from brands I really admire, or should I just start experimenting with a couple of ideas until something sticks?

Read More
Here’s how to build a successful email marketing team
Will Pearson
Posted by Will Pearson
August 31, 2021

Here’s how to build a successful email marketing team

As an early-stage founder, you’re probably handling email marketing yourself. To really get the most out of your efforts, though, you need to know when and how to hand it over to someone else.

Read More
Email coding vs web coding: what’s the difference?
Kristina Lauren
Posted by Kristina Lauren
August 25, 2021

Email coding vs web coding: what’s the difference?

You’ve built a website, but now you need to build an email.

Read More
Coding emails from scratch: a guide to the best practices
Kristina Lauren
Posted by Kristina Lauren
August 15, 2021

Coding emails from scratch: a guide to the best practices

You see them everyday as you scroll through your inboxes, and maybe you’ve even created your own using a template builder, but do you know the ins and outs of what goes into crafting a dynamic, vivid html email? And have you ever coded html emails from scratch?

Read More
Six important email marketing metrics you should be tracking
Kristina Lauren
Posted by Kristina Lauren
August 5, 2021

Six important email marketing metrics you should be tracking

As nice as it would be to just send your emails out and automatically be rewarded with highly-engaged subscribers and more revenue for your business, the process usually isn’t that simple. That’s why measuring your campaign’s progress and overall strategy is crucial to its success.

Read More
Email-Safe fonts: make sure your customers read you loud & clear
Kristina Lauren
Posted by Kristina Lauren
July 31, 2021

Email-Safe fonts: make sure your customers read you loud & clear

Presentation is everything when it comes to making a good impression on your audience, and as insignificant as it may seem, the type of font you decide to use has a big impact on how your audience perceives your brand. But choosing a font isn’t as simple as matching your typical branding. Email clients will only display certain fonts, so how do you make your fonts more email-friendly?

Read More
How to A/B test your email marketing
Will Pearson
Posted by Will Pearson
May 28, 2021

How to A/B test your email marketing

As an email marketer, you’ve probably had a meeting with your boss where you’ve heard “Let’s A/B test it.” So, what exactly is A/B testing? How can you do it right in email marketing? How can you measure it? A/B testing is a smart way to optimize your results. Here are some tips to better understand the process and slowly but surely improve your email marketing metrics.

Read More
How to create an email marketing calendar
Will Pearson
Posted by Will Pearson
March 24, 2021

How to create an email marketing calendar

As an email marketing agency, brands repeatedly tell us that they know this channel is important, but they just haven’t focused on it. Unfortunately, when it comes to email, if you aren’t landing in people’s inboxes, then you aren’t on your subscribers’ minds. When was the last time you thought about a brand before they emailed you?

Read More
5 excuses to ignore email marketing -- and why they are wrong
Will Pearson
Posted by Will Pearson
September 24, 2020

5 excuses to ignore email marketing -- and why they are wrong

As an email marketing agency, brands repeatedly tell us that they know this channel is important, but they just haven’t focused on it. Unfortunately, when it comes to email, if you aren’t landing in people’s inboxes, then you aren’t on your subscribers’ minds. When was the last time you thought about a brand before they emailed you?

Read More
Email marketing is here to stay.
Michael Bromley
Posted by Michael Bromley
September 14, 2020

Email marketing is here to stay.

Find the appropriate tone, content, and cadence for your email marketing program during the coronavirus (COVID-19) crisis.

Read More
Five types of customers you should remove from your email list
Christina Farley
Posted by Christina Farley
September 1, 2020

Five types of customers you should remove from your email list

Find the appropriate tone, content, and cadence for your email marketing program during the coronavirus (COVID-19) crisis.

Read More
How to win back a customer through email
Christina Farley
Posted by Christina Farley
August 11, 2020

How to win back a customer through email

Find the appropriate tone, content, and cadence for your email marketing program during the coronavirus (COVID-19) crisis.

Read More
Rinse, repeat, revenue: how email templates are the key to scale
Will Pearson
Posted by Will Pearson
August 11, 2020

Rinse, repeat, revenue: how email templates are the key to scale

Find the appropriate tone, content, and cadence for your email marketing program during the coronavirus (COVID-19) crisis.

Read More