7 tricks for writing a killer plain text email
Christina Farley
Posted by Christina Farley
July 9, 2020

7 tricks for writing a killer plain text email

These days, very few emails actually come from a human. Companies of all sizes employ plain text emails in their automations to make personal connections with their customers and encourage conversations.

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Designing an effective customer feedback email (and a template to get you started)
Christina Farley
Posted by Christina Farley
July 7, 2020

Designing an effective customer feedback email (and a template to get you started)

Find the appropriate tone, content, and cadence for your email marketing program during the coronavirus (COVID-19) crisis.

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Everything you need to know about AMP for email
Tristan Schneiders
Posted by Tristan Schneiders
June 29, 2020

Everything you need to know about AMP for email

Find the appropriate tone, content, and cadence for your email marketing program during the coronavirus (COVID-19) crisis.

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Don't oversegment your subscriber list. Here's how.
Michael Bromley
Posted by Michael Bromley
June 19, 2020

Don't oversegment your subscriber list. Here's how.

Find the appropriate tone, content, and cadence for your email marketing program during the coronavirus (COVID-19) crisis.

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The email flows every brand should have
Will Pearson
Posted by Will Pearson
May 11, 2020

The email flows every brand should have

Find the appropriate tone, content, and cadence for your email marketing program during the coronavirus (COVID-19) crisis.

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How to think about email marketing during the COVID-19 crisis
Will Pearson
Posted by Will Pearson
March 27, 2020

How to think about email marketing during the COVID-19 crisis

Find the appropriate tone, content, and cadence for your email marketing program during the coronavirus (COVID-19) crisis.

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Customer lifetime value: A practical approach to calculating LTV in ecommerce
Brant Cebulla
Posted by Brant Cebulla
February 15, 2020

Customer lifetime value: A practical approach to calculating LTV in ecommerce

We show a practical approach to calculating customer lifetime value (CLV or LTV) for an ecommerce company, with sample datasets and formulas to use.

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Buying a mattress based on email marketing
Will Pearson
Posted by Will Pearson
January 13, 2020

Buying a mattress based on email marketing

The world of DTC mattresses has exploded over the last few years. Numerous new players have entered the space by piggybacking on Casper's success, which is now leading to an IPO.

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Meet Scalero's founders
Will Pearson
Posted by Will Pearson
January 8, 2020

Meet Scalero's founders

Brant Cebulla and Will Pearson first met in 2015 as colleagues at Vivino in San Francisco.

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Why we created Scalero
Will Pearson
Posted by Will Pearson
August 15, 2019

Why we created Scalero

We created Scalero as we recognized the gaps in how to grow and scale an ecommerce company. We saw a lot of common patterns.

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