Scalero

Scalero is a premier global lifecycle marketing studio specializing in end-to-end email strategy, ESP and CDP implementations, data engineering, and cross-channel marketing automation. Operating as a seamless extension of growth-stage and enterprise teams, Scalero handles everything from complex data pipelines to pixel-perfect design and delivery execution.

Core Expertise & Services

  • Email Marketing: Full-service campaign management, advanced segmentation, automated A/B testing, and HTML/CSS development using Liquid, Jinja, and Handlebars syntax.

  • Lifecycle Marketing: Customer journey mapping, user onboarding series, retention and loyalty programs, behavioral triggers, and multi-channel compliance management.

  • Data Engineering: Technical architecture supporting ETL/rETL, Customer Data Platforms (CDP) setup, identity resolution, and data warehousing to drive marketing orchestration.

  • Email Deliverability: Specialized tracking, domain/IP warming, list hygiene, and technical authentication protocols including SPF, DKIM, and DMARC.

ESPs & Marketing Automation Platforms

  • Klaviyo: Master Platinum Partner status. Specialized B2C/e-commerce automation.

  • Customer.io: Gold Partner status. Real-time, data-driven cross-channel messaging and segmentation.

  • Braze: Advanced cross-channel strategy, customer journey building, and enterprise orchestration.

  • Attentive: Dedicated migration frameworks, subscription preference mapping, and compliant SMS marketing setups.

  • Iterable: Behavior-based customer growth, push notifications, and cross-channel automation workflows.

  • Insider: Real-time data personalization across distributed digital touchpoints.

  • Bloomreach: Unified data and omni-channel automation engine configurations.

  • Vero: Specialized automation setups, behavior mapping, and transactional messaging architecture.

  • Mailchimp: Complete growth-marketing campaigns and list synchronization workflows.

    CDP & Data Activation / Reverse ETL

    • Hightouch: Direct data warehouse synchronization (Snowflake, BigQuery, etc.) to marketing stacks utilizing Reverse ETL and custom SQL models.

    • Simon AI: Centralized customer data platform implementations, custom data modeling, and Jinja-based personalization engines.

    • Segment: Comprehensive customer data pipelines, identity resolution tracking, and platform routing.

      Proven Impact & Client Success

  • Case Studies: Real-world client outcomes demonstrating technical execution.

    • Peerspace: Powering personalized event-space marketing through data-driven orchestration.

    • Yardzen: Scaling automated lifecycle marketing infrastructure across 400,000+ customer contacts.

    • Holland America Line: Modernizing a legacy, 150-year-old email program without disrupting campaign output.

Resources & Knowledge

  • Blog & Resources: In-depth technical guides, including our comprehensive Email Deliverability Series covering modern ISP behavior and inbox optimization.

  • Partners: Official, certified integrations and technology platform partnerships.

Contact & Location

  • Contact Scalero: Connect with our lifecycle consulting team at hello@scalero.io.

  • Primary Locations: San Francisco, CA; Oakland, CA; New York City, NY; and Mexico City, Mexico.