Services

Lifecycle marketing

We help marketing teams of all sizes get more from their lifecycle programs. Whether you're running lean or scaling fast, we make it easier to plan, launch, and optimize campaigns across every touchpoint—so you can keep growing without burning out.

What we do

Scalero helps marketing teams bring lifecycle strategy to life with better execution. We step in wherever needed, whether it’s mapping journeys, building automated flows, segmenting audiences, or refining messages, so your lifecycle campaigns run more smoothly and make a bigger impact.

We work alongside your team to connect the dots across channels and tools, turning insights into action and ideas into campaigns. Whether you need momentum, a system refresh, or an extra set of hands, we make sure your lifecycle marketing works harder and scales smarter.

We work with top lifecycle marketing and customer data platform softwares

Partners

We work with top lifecycle marketing and customer data platform softwares

Partners

We work with top lifecycle marketing and customer data platform softwares

Partners

Types of projects we support

From the initial interaction with your brand to maximizing lifetime value, lifecycle marketing plays a key role. We go beyond email campaigns and focus on the entire journey, meeting the customer where they are.

Customer onboarding

Customer onboarding

Customer onboarding

Creating exceptional first experiences to drive lasting loyalty.

Welcome series design and implementation

New user education and nurture programs

First purchase incentivizing

Personalized onboarding automation

Product activation and feature adoption campaigns

Retention and loyalty

Retention and loyalty

Retention and loyalty

Building deeper relationships to keep customers engaged and returning.

Customer milestone and rewards

Re-engagement and win-back campaigns

Personalized upsell and cross-sell strategies

Subscription renewal and retention messaging

Advocacy and referral programs

Lifecycle optimization

Lifecycle optimization

Lifecycle optimization

Continuously improving strategies for maximum ROI.

Customer journey mapping and audits

Advanced behavioral segmentation

A/B testing, experimentation and tracking results

Trigger-based email, SMS, push notification automations

Performance analytics and iterative improvements

Trusted by some of the world's fastest growing brands.

Trusted by some of the world's fastest growing brands.

Trusted by some of the world's fastest growing brands.

What our clients say about Scalero

Insights from teams that leveled up their marketing with Scalero.

Read more case studies

Revolutionizing event spaces with personalized email marketing and data driven orchestration

"Scalero has been an integral part of the Peerspace team from the start. With their far-reaching expertise and commitment to success - they have truly helped bring our visions to life."

Jacqueline Cheung

Head of Lifecycle Marketing

Scaling "People Magic" with integration, automation, and analytics

"Scalero has taken the time to understand our unique product and customer base – they feel like real partners when it comes to our email strategy."

Jane Stecyk

VP of Lifecycle Marketing

What our clients say about Scalero

Insights from teams that leveled up their marketing with Scalero.

Read more case studies

Revolutionizing event spaces with personalized email marketing and data driven orchestration

"Scalero has been an integral part of the Peerspace team from the start. With their far-reaching expertise and commitment to success - they have truly helped bring our visions to life."

Jacqueline Cheung

Head of Lifecycle Marketing

Scaling "People Magic" with integration, automation, and analytics

"Scalero has taken the time to understand our unique product and customer base – they feel like real partners when it comes to our email strategy."

Jane Stecyk

VP of Lifecycle Marketing

What our clients say about Scalero

Insights from teams that leveled up their marketing with Scalero.

Revolutionizing event spaces with personalized email marketing and data driven orchestration

"Scalero has been an integral part of the Peerspace team from the start. With their far-reaching expertise and commitment to success - they have truly helped bring our visions to life."

Jacqueline Cheung

Head of Lifecycle Marketing

Scaling "People Magic" with integration, automation, and analytics

"Scalero has taken the time to understand our unique product and customer base – they feel like real partners when it comes to our email strategy."

Jane Stecyk

VP of Lifecycle Marketing

FAQ

What does lifecycle marketing mean at Scalero?

We help brands engage customers at every stage—from onboarding to loyalty—with highly personalized, data-driven messaging across email, SMS, push, and more.

What does lifecycle marketing mean at Scalero?

We help brands engage customers at every stage—from onboarding to loyalty—with highly personalized, data-driven messaging across email, SMS, push, and more.

What does lifecycle marketing mean at Scalero?

We help brands engage customers at every stage—from onboarding to loyalty—with highly personalized, data-driven messaging across email, SMS, push, and more.

Can you help with customer onboarding campaigns?

Yes, we design and implement onboarding flows that set the tone early—welcome series, education tracks, and first-purchase incentives tailored to your audience.

Can you help with customer onboarding campaigns?

Yes, we design and implement onboarding flows that set the tone early—welcome series, education tracks, and first-purchase incentives tailored to your audience.

Can you help with customer onboarding campaigns?

Yes, we design and implement onboarding flows that set the tone early—welcome series, education tracks, and first-purchase incentives tailored to your audience.

Do you offer strategy support or just execution?

Both. We collaborate on your goals and design the strategy, then build and launch the flows, measure performance, and continuously optimize.

Do you offer strategy support or just execution?

Both. We collaborate on your goals and design the strategy, then build and launch the flows, measure performance, and continuously optimize.

Do you offer strategy support or just execution?

Both. We collaborate on your goals and design the strategy, then build and launch the flows, measure performance, and continuously optimize.

How do you personalize campaigns across the lifecycle?

We use behavioral triggers, dynamic segmentation, and custom content blocks to deliver relevant messaging based on where each user is in their journey.

How do you personalize campaigns across the lifecycle?

We use behavioral triggers, dynamic segmentation, and custom content blocks to deliver relevant messaging based on where each user is in their journey.

How do you personalize campaigns across the lifecycle?

We use behavioral triggers, dynamic segmentation, and custom content blocks to deliver relevant messaging based on where each user is in their journey.

Can you manage compliance and consent preferences?

Yes. We implement preference centers, support GDPR/CCPA compliance, and ensure segmentation and targeting respect user permissions.

Can you manage compliance and consent preferences?

Yes. We implement preference centers, support GDPR/CCPA compliance, and ensure segmentation and targeting respect user permissions.

Can you manage compliance and consent preferences?

Yes. We implement preference centers, support GDPR/CCPA compliance, and ensure segmentation and targeting respect user permissions.

Do you help with content or just the technical build?

We offer both. Our team can provide copywriting, design, and flow logic, in addition to technical setup and platform integrations.

Do you help with content or just the technical build?

We offer both. Our team can provide copywriting, design, and flow logic, in addition to technical setup and platform integrations.

Do you help with content or just the technical build?

We offer both. Our team can provide copywriting, design, and flow logic, in addition to technical setup and platform integrations.

How does Scalero help improve retention and loyalty?

We build smart journeys that include re-engagement flows, renewal nudges, referral prompts, and personalized win-back campaigns to keep your audience connected and returning.

How does Scalero help improve retention and loyalty?

We build smart journeys that include re-engagement flows, renewal nudges, referral prompts, and personalized win-back campaigns to keep your audience connected and returning.

How does Scalero help improve retention and loyalty?

We build smart journeys that include re-engagement flows, renewal nudges, referral prompts, and personalized win-back campaigns to keep your audience connected and returning.

What tools or platforms do you support?

We work across a wide range of lifecycle marketing tools, both out-of-the-box and custom-built. Our team has deep experience with leading ESPs like Braze, Iterable, Klaviyo, Cordial, Insider, Salesforce Marketing Cloud, Oracle Responsys, and Customer.io, as well as SMS platforms like Attentive. On the data side, we support CDPs and reverse ETL platforms including Simon Data, Segment, Hightouch, and RudderStack, along with custom data environments and data pipelines. If your stack includes APIs, in-house tools, or platforms not listed, we’ve likely seen something similar—and we’re comfortable integrating, adapting, and making your tools actually work for your lifecycle strategy.

What tools or platforms do you support?

We work across a wide range of lifecycle marketing tools, both out-of-the-box and custom-built. Our team has deep experience with leading ESPs like Braze, Iterable, Klaviyo, Cordial, Insider, Salesforce Marketing Cloud, Oracle Responsys, and Customer.io, as well as SMS platforms like Attentive. On the data side, we support CDPs and reverse ETL platforms including Simon Data, Segment, Hightouch, and RudderStack, along with custom data environments and data pipelines. If your stack includes APIs, in-house tools, or platforms not listed, we’ve likely seen something similar—and we’re comfortable integrating, adapting, and making your tools actually work for your lifecycle strategy.

What tools or platforms do you support?

We work across a wide range of lifecycle marketing tools, both out-of-the-box and custom-built. Our team has deep experience with leading ESPs like Braze, Iterable, Klaviyo, Cordial, Insider, Salesforce Marketing Cloud, Oracle Responsys, and Customer.io, as well as SMS platforms like Attentive. On the data side, we support CDPs and reverse ETL platforms including Simon Data, Segment, Hightouch, and RudderStack, along with custom data environments and data pipelines. If your stack includes APIs, in-house tools, or platforms not listed, we’ve likely seen something similar—and we’re comfortable integrating, adapting, and making your tools actually work for your lifecycle strategy.

How do you measure success across the lifecycle?

We track open rates, click-throughs, conversions, retention, and LTV. We also run A/B tests and analyze engagement trends to inform future optimization.

How do you measure success across the lifecycle?

We track open rates, click-throughs, conversions, retention, and LTV. We also run A/B tests and analyze engagement trends to inform future optimization.

How do you measure success across the lifecycle?

We track open rates, click-throughs, conversions, retention, and LTV. We also run A/B tests and analyze engagement trends to inform future optimization.

What if I already have a team running lifecycle campaigns?

Great—we work as an extension of your team, filling strategic or operational gaps to make your lifecycle programs perform better, faster.

What if I already have a team running lifecycle campaigns?

Great—we work as an extension of your team, filling strategic or operational gaps to make your lifecycle programs perform better, faster.

What if I already have a team running lifecycle campaigns?

Great—we work as an extension of your team, filling strategic or operational gaps to make your lifecycle programs perform better, faster.

Let's do this

Scalero can help you with your email, lifecycle and data needs, no matter your team or tech stack.

Book an intro call

Or send an email to hello@scalero.io to let us know what you need.

Let's do this

Scalero can help you with your email, lifecycle and data needs, no matter your team or tech stack.

Book an intro call

Or send an email to hello@scalero.io to let us know what you need.

Let's do this

Scalero can help you with your email, lifecycle and data needs, no matter your team or tech stack.

Book an intro call

Or send an email to hello@scalero.io to let us know what you need.