A blog dedicated to smarter lifecycle marketing

Deep dives into automation, segmentation, ESPs, and everything else that makes lifecycle marketing actually work.

All

Lifecycle marketing

Email marketing

SMS/Push

MJML

Deliverability

Programming

Email design

All

Lifecycle marketing

Email marketing

SMS/Push

MJML

Deliverability

Programming

Email design

All

Lifecycle marketing

Email marketing

SMS/Push

MJML

Deliverability

Programming

Email design

Abstract illustration of a digital hand made of data lines and particles reaching toward a light point, representing marketing automation, artificial intelligence, and data-driven technology.

Lifecycle marketing

5 Time-saving automations every marketing team should set up

Campaign QA, list pulls, and follow-ups add up fast. These five marketing automations save time while improving performance and control.

January 21, 2026

Lifecycle marketing

5 Time-saving automations every marketing team should set up

Campaign QA, list pulls, and follow-ups add up fast. These five marketing automations save time while improving performance and control.

January 21, 2026

Lifecycle marketing

2026 Lifecycle marketing trends to expect

AI experimentation is over. In 2026, lifecycle marketing shifts toward trust, conversation, and real customer relationships. Explore the key trends.

January 21, 2026

Lifecycle marketing

2026 Lifecycle marketing trends to expect

AI experimentation is over. In 2026, lifecycle marketing shifts toward trust, conversation, and real customer relationships. Explore the key trends.

January 21, 2026

Email design

Why email design systems matter for lifecycle performance

Email design systems go beyond visuals. They enable speed, accessibility, and consistency across lifecycle campaigns and automated journeys.

January 15, 2026

Email design

Why email design systems matter for lifecycle performance

Email design systems go beyond visuals. They enable speed, accessibility, and consistency across lifecycle campaigns and automated journeys.

January 15, 2026

Platform Reviews

Getting started with Klaviyo: The basics you need to know

New to Klaviyo? This guide explains its event-based data model and how lifecycle teams use it to drive retention and loyalty.

January 14, 2026

Platform Reviews

Getting started with Klaviyo: The basics you need to know

New to Klaviyo? This guide explains its event-based data model and how lifecycle teams use it to drive retention and loyalty.

January 14, 2026

Platform Reviews

Mailchimp 101: The basics you need to know

Mailchimp helps teams launch quickly, but scaling can introduce challenges. See how it works and when it may limit lifecycle programs.

January 13, 2026

Platform Reviews

Mailchimp 101: The basics you need to know

Mailchimp helps teams launch quickly, but scaling can introduce challenges. See how it works and when it may limit lifecycle programs.

January 13, 2026

Illustration of a ‘view in browser’ bar with a cursor clicking it, surrounded by gears, representing email rendering, accessibility, and technical reliability.

Email marketing

“View in browser”: Why it still matters for modern email

Rendering issues and inbox quirks make browser versions relevant. Learn when “view in browser” helps and how to treat it strategically.

January 12, 2026

Email marketing

“View in browser”: Why it still matters for modern email

Rendering issues and inbox quirks make browser versions relevant. Learn when “view in browser” helps and how to treat it strategically.

January 12, 2026

User engaging with an advanced data interface representing analytics and automation in fintech.

Email marketing

The best marketing automation tools for fintech companies

Compare fintech marketing automation platforms built for strict regulations, fast messaging, and scalable customer journeys.

January 7, 2026

Email marketing

The best marketing automation tools for fintech companies

Compare fintech marketing automation platforms built for strict regulations, fast messaging, and scalable customer journeys.

January 7, 2026

Data

The future of the data cloud: Predictions and trends

What’s next for the data cloud as AI and real-time data reshape decision-making.

January 6, 2026

Data

The future of the data cloud: Predictions and trends

What’s next for the data cloud as AI and real-time data reshape decision-making.

January 6, 2026

Snowflake graphic number 11, showing a bar graph made of 3D blocks with a sparkling digital wave passing through it.

Data

The business of Snowflake: Why its model works

A closer look at Snowflake’s business design and ecosystem gravity.

January 5, 2026

Data

The business of Snowflake: Why its model works

A closer look at Snowflake’s business design and ecosystem gravity.

January 5, 2026

Lifecycle marketing

5 Time-saving automations every marketing team should set up

Campaign QA, list pulls, and follow-ups add up fast. These five marketing automations save time while improving performance and control.

January 21, 2026

Lifecycle marketing

2026 Lifecycle marketing trends to expect

AI experimentation is over. In 2026, lifecycle marketing shifts toward trust, conversation, and real customer relationships. Explore the key trends.

January 21, 2026

Email design

Why email design systems matter for lifecycle performance

Email design systems go beyond visuals. They enable speed, accessibility, and consistency across lifecycle campaigns and automated journeys.

January 15, 2026

Platform Reviews

Mailchimp 101: The basics you need to know

Mailchimp helps teams launch quickly, but scaling can introduce challenges. See how it works and when it may limit lifecycle programs.

January 13, 2026

Platform Reviews

Getting started with Klaviyo: The basics you need to know

New to Klaviyo? This guide explains its event-based data model and how lifecycle teams use it to drive retention and loyalty.

January 14, 2026

Email marketing

“View in browser”: Why it still matters for modern email

Rendering issues and inbox quirks make browser versions relevant. Learn when “view in browser” helps and how to treat it strategically.

January 12, 2026

Email marketing

The best marketing automation tools for fintech companies

Compare fintech marketing automation platforms built for strict regulations, fast messaging, and scalable customer journeys.

January 7, 2026

Data

The future of the data cloud: Predictions and trends

What’s next for the data cloud as AI and real-time data reshape decision-making.

January 6, 2026

Data

The business of Snowflake: Why its model works

A closer look at Snowflake’s business design and ecosystem gravity.

January 5, 2026