Activate customer data to create joyful experiences

San Francisco, California

Iterable helps you send personalized emails, texts, and push notifications across the full customer journey. With the right setup, it becomes one of the most powerful tools in your stack.

Visit Iterable

Visit Iterable

Implement Iterable

Implement Iterable

About Iterable

Iterable brings your customer data and messaging channels into one place, so you can build smarter campaigns without relying on engineers. It’s great for setting up complex journeys, targeting users with precision, and using tools like Handlebars to personalize content at scale. Whether you’re sending emails, SMS, or push notifications, Iterable makes it easier to run coordinated, data-driven marketing.

Book a call to talk Iterable

Book a call to talk Iterable

Features we love

Here's what Scalero employees love about Iterable

Here's what Scalero employees love about Iterable

  • Madison Steiner

    Director Client Solutions

    Iterable is intuitive and user-friendly—it feels approachable yet can get super complex. I love the ability to leave notes in the journey builder; it helps us stay on track with strategy, testing ideas, and team collaboration across campaigns.

    Diego Sánchez

    Sr. Director Client Services

    I love how Iterable makes it easy to build dynamic, reusable content. With snippets, I can drop consistent blocks into any email template without starting from scratch. Catalogs are a game-changer too—they allow me to build emails into multiple languages and expand our audience.

    Aastha Vij

    Sr. Client Solutions Manager

    Iterable's segmentation and journey builder tools are really customizable. Makes personalization a breeze.

    Ilse Borbolla

    Sr. Client Solutions Specialist

    What I value about Iterable is the flexibility and depth of its Journey Builder—offering a wide array of options to craft. The ability to organize within folders adds a layer of clarity and the interface is polished making it functional and aesthetically pleasing to work in.

  • Madison Steiner

    Director Client Solutions

    Iterable is intuitive and user-friendly—it feels approachable yet can get super complex. I love the ability to leave notes in the journey builder; it helps us stay on track with strategy, testing ideas, and team collaboration across campaigns.

    Diego Sánchez

    Sr. Director Client Services

    I love how Iterable makes it easy to build dynamic, reusable content. With snippets, I can drop consistent blocks into any email template without starting from scratch. Catalogs are a game-changer too—they allow me to build emails into multiple languages and expand our audience.

    Aastha Vij

    Sr. Client Solutions Manager

    Iterable's segmentation and journey builder tools are really customizable. Makes personalization a breeze.

    Ilse Borbolla

    Sr. Client Solutions Specialist

    What I value about Iterable is the flexibility and depth of its Journey Builder—offering a wide array of options to craft. The ability to organize within folders adds a layer of clarity and the interface is polished making it functional and aesthetically pleasing to work in.

Seamless implementations

Email

Webhooks

SMS

Migrations from any platform

Data engineering

Pipelines

Full-service support

Design

Copy

Dev

Seamless implementations

Email

Webhooks

SMS

Migrations from any platform

Data engineering

Pipelines

Full-service support

Design

Copy

Dev

Seamless implementations

Email

Webhooks

SMS

Migrations from any platform

Data engineering

Pipelines

Full-service support

Design

Copy

Dev

🚀 Get more value, faster

How Scalero can help you on Iterable

How Scalero can help you on Iterable

Migrate to Iterable today

Migrate to Iterable today

Migrate to Iterable today

Scalero helps teams make the most of Iterable from day one. We handle everything from platform migrations to custom journey builds, working closely with your team to launch campaigns that are data-driven, well-designed, and personalized. Whether you need help with segmentation, Handlebars logic, or syncing clean data into Iterable, we’ll help you move faster and get real value from the platform.

Some of our clients who love using Iterable
Some of our clients who love using Iterable

FAQ

What is Iterable, and what does it do?

Iterable is a cross-channel marketing platform that helps businesses send targeted messages through email, SMS, push notifications, and more. It’s built to support personalized customer journeys using real-time data and event triggers.

Can Scalero migrate my data and campaigns into Iterable?

Yes. We handle end-to-end Iterable migrations from platforms like Salesforce Marketing Cloud, Klaviyo, and Braze. We’ll rebuild your segments, journeys, templates, and data flows so you can hit the ground running.

What kind of campaigns can I build with Iterable?

With Iterable, you can create welcome series, cart abandonment flows, re-engagement campaigns, product announcements, and more—across email, SMS, and push. You can also test versions and optimize with reporting built into the platform.

What makes Scalero different when it comes to Iterable?

We go beyond basic setup—we know the data layer, how to structure journeys, and how to use Handlebar logic to power advanced personalization. Our team has experience working with dozens of Iterable clients across ecommerce, education, and services.

Can Iterable integrate with my product or data platform?

Yes. Iterable integrates with platforms like Segment, Snowflake, Shopify, and more. We help set up and manage these data pipelines so you can trigger messages based on real-time actions and attributes.

How does Scalero help companies using Iterable?

Scalero helps you get the most out of Iterable—whether you’re just getting started or trying to scale. We handle implementation, template development, journey building, data integrations, and performance optimization.

Does Iterable support personalization and dynamic content?

Definitely. Iterable uses Handlebars (similar to Jinja or Liquid) for dynamic content and personalization. You can insert product recommendations, local store info, or user-specific content into emails and messages.

Is Iterable good for B2C and B2B brands?

Yes. Iterable is used by both B2C and B2B companies to run complex lifecycle campaigns. It’s especially strong for brands with high volumes of customer data and a need for segmentation and personalization.

How does Iterable handle deliverability?

Iterable gives you full control over IP warm-up, sending domains, and suppression management. Scalero can help monitor and manage your sender reputation so your emails land in inboxes—not spam folders.

Do I need an engineer to use Iterable effectively?

Not necessarily. Iterable is built for marketers, but having technical support helps unlock its full potential. With some knowledge of data structures and Handlebar logic, you can do a lot. Scalero bridges that gap—we help marketing teams use Iterable’s advanced features without needing to rely on internal engineering for every campaign.

What is Iterable, and what does it do?

Iterable is a cross-channel marketing platform that helps businesses send targeted messages through email, SMS, push notifications, and more. It’s built to support personalized customer journeys using real-time data and event triggers.

Can Scalero migrate my data and campaigns into Iterable?

Yes. We handle end-to-end Iterable migrations from platforms like Salesforce Marketing Cloud, Klaviyo, and Braze. We’ll rebuild your segments, journeys, templates, and data flows so you can hit the ground running.

What kind of campaigns can I build with Iterable?

With Iterable, you can create welcome series, cart abandonment flows, re-engagement campaigns, product announcements, and more—across email, SMS, and push. You can also test versions and optimize with reporting built into the platform.

What makes Scalero different when it comes to Iterable?

We go beyond basic setup—we know the data layer, how to structure journeys, and how to use Handlebar logic to power advanced personalization. Our team has experience working with dozens of Iterable clients across ecommerce, education, and services.

Can Iterable integrate with my product or data platform?

Yes. Iterable integrates with platforms like Segment, Snowflake, Shopify, and more. We help set up and manage these data pipelines so you can trigger messages based on real-time actions and attributes.

How does Scalero help companies using Iterable?

Scalero helps you get the most out of Iterable—whether you’re just getting started or trying to scale. We handle implementation, template development, journey building, data integrations, and performance optimization.

Does Iterable support personalization and dynamic content?

Definitely. Iterable uses Handlebars (similar to Jinja or Liquid) for dynamic content and personalization. You can insert product recommendations, local store info, or user-specific content into emails and messages.

Is Iterable good for B2C and B2B brands?

Yes. Iterable is used by both B2C and B2B companies to run complex lifecycle campaigns. It’s especially strong for brands with high volumes of customer data and a need for segmentation and personalization.

How does Iterable handle deliverability?

Iterable gives you full control over IP warm-up, sending domains, and suppression management. Scalero can help monitor and manage your sender reputation so your emails land in inboxes—not spam folders.

Do I need an engineer to use Iterable effectively?

Not necessarily. Iterable is built for marketers, but having technical support helps unlock its full potential. With some knowledge of data structures and Handlebar logic, you can do a lot. Scalero bridges that gap—we help marketing teams use Iterable’s advanced features without needing to rely on internal engineering for every campaign.

What is Iterable, and what does it do?

Iterable is a cross-channel marketing platform that helps businesses send targeted messages through email, SMS, push notifications, and more. It’s built to support personalized customer journeys using real-time data and event triggers.

Can Scalero migrate my data and campaigns into Iterable?

Yes. We handle end-to-end Iterable migrations from platforms like Salesforce Marketing Cloud, Klaviyo, and Braze. We’ll rebuild your segments, journeys, templates, and data flows so you can hit the ground running.

What kind of campaigns can I build with Iterable?

With Iterable, you can create welcome series, cart abandonment flows, re-engagement campaigns, product announcements, and more—across email, SMS, and push. You can also test versions and optimize with reporting built into the platform.

What makes Scalero different when it comes to Iterable?

We go beyond basic setup—we know the data layer, how to structure journeys, and how to use Handlebar logic to power advanced personalization. Our team has experience working with dozens of Iterable clients across ecommerce, education, and services.

Can Iterable integrate with my product or data platform?

Yes. Iterable integrates with platforms like Segment, Snowflake, Shopify, and more. We help set up and manage these data pipelines so you can trigger messages based on real-time actions and attributes.

How does Scalero help companies using Iterable?

Scalero helps you get the most out of Iterable—whether you’re just getting started or trying to scale. We handle implementation, template development, journey building, data integrations, and performance optimization.

Does Iterable support personalization and dynamic content?

Definitely. Iterable uses Handlebars (similar to Jinja or Liquid) for dynamic content and personalization. You can insert product recommendations, local store info, or user-specific content into emails and messages.

Is Iterable good for B2C and B2B brands?

Yes. Iterable is used by both B2C and B2B companies to run complex lifecycle campaigns. It’s especially strong for brands with high volumes of customer data and a need for segmentation and personalization.

How does Iterable handle deliverability?

Iterable gives you full control over IP warm-up, sending domains, and suppression management. Scalero can help monitor and manage your sender reputation so your emails land in inboxes—not spam folders.

Do I need an engineer to use Iterable effectively?

Not necessarily. Iterable is built for marketers, but having technical support helps unlock its full potential. With some knowledge of data structures and Handlebar logic, you can do a lot. Scalero bridges that gap—we help marketing teams use Iterable’s advanced features without needing to rely on internal engineering for every campaign.

More Iterable resources

Blog
Blog
Blog
Resources library
Resources library
Resources library
Iterable Plaza Community
Iterable Plaza Community
Iterable Plaza Community