Activate your customer data without engineering bottlenecks

New York

Simon Data helps you connect your customer data across systems so you can build and send targeted emails, texts, and push notifications, without needing constant help from engineers.

About Simon Data

Simon Data pulls together your customer data from different systems—like your website, app, and POS—so your marketing team can send personalized emails, texts, and push messages. It’s used by brands like JetBlue and BarkBox to run smarter campaigns without always relying on engineers.

user data displayed on a card
user data displayed on a card
user data displayed on a card

Features we love

Here's what Scalero employees love about Simon Data

Here's what Scalero employees love about Simon Data

  • Ramón López

    Principal Email Developer

    What’s great about Simon Data is that it fully supports Jinja, so writing complex logic feels natural. No weird hacks or limitations, just clean, customizable templating.

    Daniel Castro

    Director of Development

    I really like that Simon Data gives me the flexibility to build a wide variety of datasets and data fields. I love that these models, paired with the very powerful segmentation tool and the Jinja editor, allow me to build virtually anything that I can imagine.

    Brant Cebulla

    Director Client Solutions

    With Simon Data, I can do almost anything I can imagine with SQL and Jinja. No need to pull in backend engineers. It gives marketing teams full control to build, personalize, and launch campaigns fast, even when the logic is complex.

  • Ramón López

    Principal Email Developer

    What’s great about Simon Data is that it fully supports Jinja, so writing complex logic feels natural. No weird hacks or limitations, just clean, customizable templating.

    Daniel Castro

    Director of Development

    I really like that Simon Data gives me the flexibility to build a wide variety of datasets and data fields. I love that these models, paired with the very powerful segmentation tool and the Jinja editor, allow me to build virtually anything that I can imagine.

    Brant Cebulla

    Director Client Solutions

    With Simon Data, I can do almost anything I can imagine with SQL and Jinja. No need to pull in backend engineers. It gives marketing teams full control to build, personalize, and launch campaigns fast, even when the logic is complex.

Seamless implementations

Email

Direct mail

SMS

Data modeling

SQL

ETL

Jinja

Full-service support

Design

Execution

Dev

Seamless implementations

Email

Direct mail

SMS

Data modeling

SQL

ETL

Jinja

Full-service support

Design

Execution

Dev

Seamless implementations

Email

Direct mail

SMS

Data modeling

SQL

ETL

Jinja

Full-service support

Design

Execution

Dev

🚀 Get more value, faster

Scalero helps you unlock the full potential of Simon Data

Scalero helps you unlock the full potential of Simon Data

We specialize in making Simon Data work harder for your team via smart data modeling, SQL-based segmentation, and custom Jinja logic for dynamic content. Whether you're building new pipelines or fine-tuning existing journeys, we bring the technical and strategic expertise to drive fast, scalable results.and Simon work together to bring businesses the best in place personalization and targeting for their email marketing efforts. The Simon Data platform helps businesses streamline their data and email initiatives, while Scalero helps companies get the most out of Simon Data with technical, strategic and executional support.

Some of our clients who love using Simon Data
Some of our clients who love using Simon Data

What Simon Data says about Scalero

See how companies unlock more value from Simon Data with our help.

“As a customer data platform, it is important that our clients use their data to execute best-in-class marketing experiences. Scalero has taken the Simon platform and applied their marketing expertise to help our clients achieve far beyond their marketing goals. Our clients have seen significant increases in engagement and conversions by utilizing data within Simon and Scalero’s unique digital marketing and email strategies. The level of customer service and creative thinking to implementation is next level with Scalero.”

Doina Harris

Chief Product Officer at Simon Data

What Simon Data says about Scalero

See how companies unlock more value from Simon Data with our help.

“As a customer data platform, it is important that our clients use their data to execute best-in-class marketing experiences. Scalero has taken the Simon platform and applied their marketing expertise to help our clients achieve far beyond their marketing goals. Our clients have seen significant increases in engagement and conversions by utilizing data within Simon and Scalero’s unique digital marketing and email strategies. The level of customer service and creative thinking to implementation is next level with Scalero.”

Doina Harris

Chief Product Officer at Simon Data

What Simon Data says about Scalero

See how companies unlock more value from Simon Data with our help.

“As a customer data platform, it is important that our clients use their data to execute best-in-class marketing experiences. Scalero has taken the Simon platform and applied their marketing expertise to help our clients achieve far beyond their marketing goals. Our clients have seen significant increases in engagement and conversions by utilizing data within Simon and Scalero’s unique digital marketing and email strategies. The level of customer service and creative thinking to implementation is next level with Scalero.”

Doina Harris

Chief Product Officer at Simon Data

FAQ

What is Simon Data, and how does it enhance marketing efforts?

Simon Data is a Customer Data Platform (CDP) that unifies customer data from various sources, enabling marketers to create personalized, cross-channel campaigns. By providing a comprehensive view of each customer, Simon Data helps businesses deliver targeted experiences that drive engagement and conversions.

Can Scalero assist with migrating to Simon Data from another platform?

Yes, Scalero offers comprehensive migration services to Simon Data. We handle data mapping, integration of existing tools, and setup of personalized marketing journeys, ensuring a seamless transition to the platform.

How does Simon Data's AI enhance marketing strategies?

Simon Data's AI capabilities provide predictive analytics, helping marketers anticipate customer behavior and optimize campaign performance. By leveraging machine learning, businesses can deliver more relevant content and improve customer experiences.

What sets Scalero apart in managing Simon Data implementations?

Scalero’s team has deep hands-on experience with Simon Data’s architecture. We understand how to structure pipelines, write performant SQL queries, and use Jinja to personalize content at scale. We don’t just operate the tool—we help clients design efficient data models, build scalable automations, and unlock the full potential of Simon’s features for marketing execution.

How does Scalero support businesses using Simon Data?

Scalero partners with brands to implement and optimize their use of Simon Data. Our services include data integration, audience segmentation, journey orchestration, and performance analysis, ensuring that businesses fully leverage Simon Data's capabilities for customer-centric marketing.

What types of campaigns can be created with Simon Data?

With Simon Data, businesses can design various campaigns, including welcome series, cart abandonment reminders, re-engagement initiatives, and cross-sell promotions. The platform's advanced segmentation and orchestration features make it easy to build sophisticated, cross-channel journeys.

Is Simon Data suitable for B2C and B2B companies?

Absolutely. Simon Data's flexible architecture and robust features make it ideal for both B2C and B2B businesses aiming to enhance their customer engagement through personalized, cross-channel marketing strategies.

Do I really need a Customer Data Platform (CDP) like Simon Data?

If your business has even moderate data complexity—multiple sources of customer data, multiple marketing channels, or a need for personalization at scale—a CDP like Simon Data can be a game-changer. It centralizes your data, makes it usable for marketing, and enables you to act on it in real time. Without a CDP, teams often spend more time wrangling spreadsheets than running campaigns.

What is Simon Data, and how does it enhance marketing efforts?

Simon Data is a Customer Data Platform (CDP) that unifies customer data from various sources, enabling marketers to create personalized, cross-channel campaigns. By providing a comprehensive view of each customer, Simon Data helps businesses deliver targeted experiences that drive engagement and conversions.

Can Scalero assist with migrating to Simon Data from another platform?

Yes, Scalero offers comprehensive migration services to Simon Data. We handle data mapping, integration of existing tools, and setup of personalized marketing journeys, ensuring a seamless transition to the platform.

How does Simon Data's AI enhance marketing strategies?

Simon Data's AI capabilities provide predictive analytics, helping marketers anticipate customer behavior and optimize campaign performance. By leveraging machine learning, businesses can deliver more relevant content and improve customer experiences.

What sets Scalero apart in managing Simon Data implementations?

Scalero’s team has deep hands-on experience with Simon Data’s architecture. We understand how to structure pipelines, write performant SQL queries, and use Jinja to personalize content at scale. We don’t just operate the tool—we help clients design efficient data models, build scalable automations, and unlock the full potential of Simon’s features for marketing execution.

How does Scalero support businesses using Simon Data?

Scalero partners with brands to implement and optimize their use of Simon Data. Our services include data integration, audience segmentation, journey orchestration, and performance analysis, ensuring that businesses fully leverage Simon Data's capabilities for customer-centric marketing.

What types of campaigns can be created with Simon Data?

With Simon Data, businesses can design various campaigns, including welcome series, cart abandonment reminders, re-engagement initiatives, and cross-sell promotions. The platform's advanced segmentation and orchestration features make it easy to build sophisticated, cross-channel journeys.

Is Simon Data suitable for B2C and B2B companies?

Absolutely. Simon Data's flexible architecture and robust features make it ideal for both B2C and B2B businesses aiming to enhance their customer engagement through personalized, cross-channel marketing strategies.

Do I really need a Customer Data Platform (CDP) like Simon Data?

If your business has even moderate data complexity—multiple sources of customer data, multiple marketing channels, or a need for personalization at scale—a CDP like Simon Data can be a game-changer. It centralizes your data, makes it usable for marketing, and enables you to act on it in real time. Without a CDP, teams often spend more time wrangling spreadsheets than running campaigns.

What is Simon Data, and how does it enhance marketing efforts?

Simon Data is a Customer Data Platform (CDP) that unifies customer data from various sources, enabling marketers to create personalized, cross-channel campaigns. By providing a comprehensive view of each customer, Simon Data helps businesses deliver targeted experiences that drive engagement and conversions.

Can Scalero assist with migrating to Simon Data from another platform?

Yes, Scalero offers comprehensive migration services to Simon Data. We handle data mapping, integration of existing tools, and setup of personalized marketing journeys, ensuring a seamless transition to the platform.

How does Simon Data's AI enhance marketing strategies?

Simon Data's AI capabilities provide predictive analytics, helping marketers anticipate customer behavior and optimize campaign performance. By leveraging machine learning, businesses can deliver more relevant content and improve customer experiences.

What sets Scalero apart in managing Simon Data implementations?

Scalero’s team has deep hands-on experience with Simon Data’s architecture. We understand how to structure pipelines, write performant SQL queries, and use Jinja to personalize content at scale. We don’t just operate the tool—we help clients design efficient data models, build scalable automations, and unlock the full potential of Simon’s features for marketing execution.

How does Scalero support businesses using Simon Data?

Scalero partners with brands to implement and optimize their use of Simon Data. Our services include data integration, audience segmentation, journey orchestration, and performance analysis, ensuring that businesses fully leverage Simon Data's capabilities for customer-centric marketing.

What types of campaigns can be created with Simon Data?

With Simon Data, businesses can design various campaigns, including welcome series, cart abandonment reminders, re-engagement initiatives, and cross-sell promotions. The platform's advanced segmentation and orchestration features make it easy to build sophisticated, cross-channel journeys.

Is Simon Data suitable for B2C and B2B companies?

Absolutely. Simon Data's flexible architecture and robust features make it ideal for both B2C and B2B businesses aiming to enhance their customer engagement through personalized, cross-channel marketing strategies.

Do I really need a Customer Data Platform (CDP) like Simon Data?

If your business has even moderate data complexity—multiple sources of customer data, multiple marketing channels, or a need for personalization at scale—a CDP like Simon Data can be a game-changer. It centralizes your data, makes it usable for marketing, and enables you to act on it in real time. Without a CDP, teams often spend more time wrangling spreadsheets than running campaigns.