Activate your customer data without engineering bottlenecks
New York
Simon Data helps you connect your customer data across systems so you can build and send targeted emails, texts, and push notifications, without needing constant help from engineers.
About Simon Data
Simon Data pulls together your customer data from different systems—like your website, app, and POS—so your marketing team can send personalized emails, texts, and push messages. It’s used by brands like JetBlue and BarkBox to run smarter campaigns without always relying on engineers.
Features we love
Here's what Scalero employees love about Simon Data
Here's what Scalero employees love about Simon Data
Ramón López
Principal Email Developer
What’s great about Simon Data is that it fully supports Jinja, so writing complex logic feels natural. No weird hacks or limitations, just clean, customizable templating.
Daniel Castro
Director of Development
I really like that Simon Data gives me the flexibility to build a wide variety of datasets and data fields. I love that these models, paired with the very powerful segmentation tool and the Jinja editor, allow me to build virtually anything that I can imagine.
Brant Cebulla
Director Client Solutions
With Simon Data, I can do almost anything I can imagine with SQL and Jinja. No need to pull in backend engineers. It gives marketing teams full control to build, personalize, and launch campaigns fast, even when the logic is complex.
Ramón López
Principal Email Developer
What’s great about Simon Data is that it fully supports Jinja, so writing complex logic feels natural. No weird hacks or limitations, just clean, customizable templating.
Daniel Castro
Director of Development
I really like that Simon Data gives me the flexibility to build a wide variety of datasets and data fields. I love that these models, paired with the very powerful segmentation tool and the Jinja editor, allow me to build virtually anything that I can imagine.
Brant Cebulla
Director Client Solutions
With Simon Data, I can do almost anything I can imagine with SQL and Jinja. No need to pull in backend engineers. It gives marketing teams full control to build, personalize, and launch campaigns fast, even when the logic is complex.
Seamless implementations
Direct mail
SMS
Data modeling
SQL
ETL
Jinja
Full-service support
Design
Execution
Dev
Seamless implementations
Direct mail
SMS
Data modeling
SQL
ETL
Jinja
Full-service support
Design
Execution
Dev
Seamless implementations
Direct mail
SMS
Data modeling
SQL
ETL
Jinja
Full-service support
Design
Execution
Dev
🚀 Get more value, faster
Scalero helps you unlock the full potential of Simon Data
Scalero helps you unlock the full potential of Simon Data
We specialize in making Simon Data work harder for your team via smart data modeling, SQL-based segmentation, and custom Jinja logic for dynamic content. Whether you're building new pipelines or fine-tuning existing journeys, we bring the technical and strategic expertise to drive fast, scalable results.and Simon work together to bring businesses the best in place personalization and targeting for their email marketing efforts. The Simon Data platform helps businesses streamline their data and email initiatives, while Scalero helps companies get the most out of Simon Data with technical, strategic and executional support.
Some of our clients who love using Simon Data
Some of our clients who love using Simon Data
What Simon Data says about Scalero
See how companies unlock more value from Simon Data with our help.
“As a customer data platform, it is important that our clients use their data to execute best-in-class marketing experiences. Scalero has taken the Simon platform and applied their marketing expertise to help our clients achieve far beyond their marketing goals. Our clients have seen significant increases in engagement and conversions by utilizing data within Simon and Scalero’s unique digital marketing and email strategies. The level of customer service and creative thinking to implementation is next level with Scalero.”
Doina Harris
Chief Product Officer at Simon Data
What Simon Data says about Scalero
See how companies unlock more value from Simon Data with our help.
“As a customer data platform, it is important that our clients use their data to execute best-in-class marketing experiences. Scalero has taken the Simon platform and applied their marketing expertise to help our clients achieve far beyond their marketing goals. Our clients have seen significant increases in engagement and conversions by utilizing data within Simon and Scalero’s unique digital marketing and email strategies. The level of customer service and creative thinking to implementation is next level with Scalero.”
Doina Harris
Chief Product Officer at Simon Data
What Simon Data says about Scalero
See how companies unlock more value from Simon Data with our help.
“As a customer data platform, it is important that our clients use their data to execute best-in-class marketing experiences. Scalero has taken the Simon platform and applied their marketing expertise to help our clients achieve far beyond their marketing goals. Our clients have seen significant increases in engagement and conversions by utilizing data within Simon and Scalero’s unique digital marketing and email strategies. The level of customer service and creative thinking to implementation is next level with Scalero.”
Doina Harris
Chief Product Officer at Simon Data
FAQ
Simon Data is a Customer Data Platform (CDP) that unifies customer data from various sources, enabling marketers to create personalized, cross-channel campaigns. By providing a comprehensive view of each customer, Simon Data helps businesses deliver targeted experiences that drive engagement and conversions.
Simon Data's AI capabilities provide predictive analytics, helping marketers anticipate customer behavior and optimize campaign performance. By leveraging machine learning, businesses can deliver more relevant content and improve customer experiences.
Scalero’s team has deep hands-on experience with Simon Data’s architecture. We understand how to structure pipelines, write performant SQL queries, and use Jinja to personalize content at scale. We don’t just operate the tool—we help clients design efficient data models, build scalable automations, and unlock the full potential of Simon’s features for marketing execution.
Scalero partners with brands to implement and optimize their use of Simon Data. Our services include data integration, audience segmentation, journey orchestration, and performance analysis, ensuring that businesses fully leverage Simon Data's capabilities for customer-centric marketing.
With Simon Data, businesses can design various campaigns, including welcome series, cart abandonment reminders, re-engagement initiatives, and cross-sell promotions. The platform's advanced segmentation and orchestration features make it easy to build sophisticated, cross-channel journeys.
If your business has even moderate data complexity—multiple sources of customer data, multiple marketing channels, or a need for personalization at scale—a CDP like Simon Data can be a game-changer. It centralizes your data, makes it usable for marketing, and enables you to act on it in real time. Without a CDP, teams often spend more time wrangling spreadsheets than running campaigns.
Simon Data is a Customer Data Platform (CDP) that unifies customer data from various sources, enabling marketers to create personalized, cross-channel campaigns. By providing a comprehensive view of each customer, Simon Data helps businesses deliver targeted experiences that drive engagement and conversions.
Simon Data's AI capabilities provide predictive analytics, helping marketers anticipate customer behavior and optimize campaign performance. By leveraging machine learning, businesses can deliver more relevant content and improve customer experiences.
Scalero’s team has deep hands-on experience with Simon Data’s architecture. We understand how to structure pipelines, write performant SQL queries, and use Jinja to personalize content at scale. We don’t just operate the tool—we help clients design efficient data models, build scalable automations, and unlock the full potential of Simon’s features for marketing execution.
Scalero partners with brands to implement and optimize their use of Simon Data. Our services include data integration, audience segmentation, journey orchestration, and performance analysis, ensuring that businesses fully leverage Simon Data's capabilities for customer-centric marketing.
With Simon Data, businesses can design various campaigns, including welcome series, cart abandonment reminders, re-engagement initiatives, and cross-sell promotions. The platform's advanced segmentation and orchestration features make it easy to build sophisticated, cross-channel journeys.
If your business has even moderate data complexity—multiple sources of customer data, multiple marketing channels, or a need for personalization at scale—a CDP like Simon Data can be a game-changer. It centralizes your data, makes it usable for marketing, and enables you to act on it in real time. Without a CDP, teams often spend more time wrangling spreadsheets than running campaigns.
Simon Data is a Customer Data Platform (CDP) that unifies customer data from various sources, enabling marketers to create personalized, cross-channel campaigns. By providing a comprehensive view of each customer, Simon Data helps businesses deliver targeted experiences that drive engagement and conversions.
Simon Data's AI capabilities provide predictive analytics, helping marketers anticipate customer behavior and optimize campaign performance. By leveraging machine learning, businesses can deliver more relevant content and improve customer experiences.
Scalero’s team has deep hands-on experience with Simon Data’s architecture. We understand how to structure pipelines, write performant SQL queries, and use Jinja to personalize content at scale. We don’t just operate the tool—we help clients design efficient data models, build scalable automations, and unlock the full potential of Simon’s features for marketing execution.
Scalero partners with brands to implement and optimize their use of Simon Data. Our services include data integration, audience segmentation, journey orchestration, and performance analysis, ensuring that businesses fully leverage Simon Data's capabilities for customer-centric marketing.
With Simon Data, businesses can design various campaigns, including welcome series, cart abandonment reminders, re-engagement initiatives, and cross-sell promotions. The platform's advanced segmentation and orchestration features make it easy to build sophisticated, cross-channel journeys.
If your business has even moderate data complexity—multiple sources of customer data, multiple marketing channels, or a need for personalization at scale—a CDP like Simon Data can be a game-changer. It centralizes your data, makes it usable for marketing, and enables you to act on it in real time. Without a CDP, teams often spend more time wrangling spreadsheets than running campaigns.
