A table for millions: How Resy keeps diners engaged with better email
With Scalero’s expertise in HTML & Jinja, Resy has been able to revamp its programmatic emails.
Resy came to Scalero in 2019 to get assistance on coding an email that required some complex Jinja syntax. After completion of that project, Resy entrusted Scalero with an overhaul of their programmatic emails.
Resy is a restaurant management platform that uses technology to connect passionate diners with amazing restaurants. Since 2014, Resy has been a hub for people to find local favorites, classics, and new hot spots. In 2019, Resy was acquired by American Express.
Resy came to Scalero in 2019 to get assistance on coding an email that required some complex Jinja syntax. After completion of that project, Resy entrusted Scalero with an overhaul of their programmatic emails.
Scalero took on coding, optimizing, and implementing new automated emails that Resy revamped. This project included adding custom Jinja syntax for automations and advising on email design best practices. Scalero helped create robust email templates that would match all of Resy’s needs.
Over the last two-plus years, Scalero has been the main partner for Resy for email coding, updates, and Jinja syntax implementation. Resy’s Hit List is one of their most noteworthy projects that Scalero not only coded, but helped scale to over 10 cities. These emails are built using Tiramisu, Scalero’s email collaboration platform.
To date, Scalero has coded over 75 emails for Resy and continues to assist with email coding, Jinja personalization, and more. With millions of engaged diners all over the US using their restaurant table reservation software, Resy continues to grow using email marketing.
"Scalero is essential to Resy’s email program. The scale and growth we’ve achieved literally would not have been possible without Tiramisu and the trusted support of their team."
Alex Johnson
Brand Manager, Email Marketing
