Resy is a restaurant management platform that uses technology to connect passionate diners with amazing restaurants. Since 2014, Resy has been a hub for people to find local favorites, classics, and new hot spots. In 2019, Resy was acquired by American Express.

Resy came to Scalero in 2019 to get assistance on coding an email that required some complex Jinja syntax. After completion of that project, Resy entrusted Scalero with an overhaul of their programmatic emails.

Scalero took on coding, optimizing, and implementing new automated emails that Resy revamped. This project included adding custom Jinja syntax for automations and advising on email design best practices. Scalero helped create robust email templates that would match all of Resy’s needs.

Over the last six-plus years, Scalero has been the main partner for Resy for email coding, updates, and Jinja syntax implementation. Resy’s Hit List is one of their most noteworthy projects that Scalero not only coded, but helped scale to over 20 cities. These emails are built using Tiramisu, Scalero’s email collaboration platform.

To date, Scalero has coded thousands of emails for Resy and continues to assist with email coding, Jinja personalization, and more. With millions of engaged diners all over the US using their restaurant table reservation software, Resy continues to grow using email marketing.