Simon Data implementation
Turn your data into action in Simon Data. Scalero makes the platform easy
Migrating to Simon Data is more than switching ESPs—it’s about getting your data and messaging in sync. At Scalero, we help teams integrate clean data, structure models, and set up advanced campaigns that actually use it. From ESP implementation to SQL, segmentation, and Jinja logic, we handle the complexity so you can move fast and drive results.
Proven process, better outcomes
Why migrate to Simon Data with Scalero?
We’ve helped dozens of teams migrate to Simon Data—cleaning up pipelines, structuring models, and getting marketers hands-on with better data, faster.
Warehouses
CDPs
APIs
Clean data integration
We’ll connect your warehouse or tools like Segment and make sure your data is clean, mapped, and ready to power campaigns.
Launch-ready
Built for marketers
Intuitive campaign building
We set up flexible workflows tailored to your customer journeys, so your team can launch without relying on devs.
Data-aware
Built for scale
Dynamic segmentation
We’ll help you create real-time, behavior-based segments that unlock smarter personalization across channels.
Jinja
Dynamic content
Personalized content
We use Jinja to build dynamic templates that feel human and scale effortlessly across your audience.
How it works
Assessment & planning
We’ll analyze your current ESP and goals, then create a clear roadmap using tools like Notion, tailored to Simon Data’s powerful features like segmentation and predictive analytics.
Data migration (optional)
We’ll securely transfer your subscriber data and event history into Simon Data or guide you if you prefer to handle it in-house, ensuring everything is clean and ready to use.
Template & automation setup
We’ll refresh your email templates and workflows to fully utilize Simon Data’s advanced personalization, dynamic triggers, and automation tools.
Testing & optimization
Every email and workflow is tested with tools like Email on Acid to verify flawless design, deliverability, and functionality.
Launch & ongoing support
We’ll oversee a smooth launch and provide ongoing support to help you make the most of Simon Data’s capabilities post-migration.
Case study
110% increase in email traffic after Simon Data migration with Scalero’s help—Teachers Pay Teachers’ story
The challenge
Teachers Pay Teachers needed to find a new ESP with reliable email marketing capabilities. To better support their global audience of educators, improve email personalization, and launch campaigns for new products, they made the switch from Bronto to Simon Data.
The solution
Scalero managed the migration from start to finish, helping Teachers Pay Teachers harness Simon Data’s advanced personalization and targeting features, and provided ongoing support with custom email designs, coding, and data engineering to optimize their lifecycle marketing.
The result
Teachers Pay Teachers saw a huge 110% year-over-year increase in email traffic. Their emails are now more personalized, their campaigns hit the mark, and they’ve strengthened their connection with millions of teachers.
What does pricing look like?
Every migration is different, so we don’t do one-size-fits-all pricing. Here’s what we’ll look at to give you an accurate estimate:
