Teachers Pay Teachers & Scalero
June 2022
TpT elected to partner with Scalero on these initiatives. With Scalero, TpT was able to transfer to Simon Data on time, leverage the platform’s unique data manipulation and personalization capabilities, and double their website traffic from email.
Brant and his Scalero colleagues have had a tremendous impact in getting our lifecycle and email program where it is today. From day one they have been amazing to work with - highly skilled, deeply knowledgable, and incredibly hardworking. Not only do I view them as a trusted partner, but also as an extension of our TpT team and family.
- Brittany Morrow, Email Marketing Manager at Teachers Pay Teachers
Teachers Pay Teachers (TpT) is the world’s largest marketplace for teachers to access the community, content, and tools they need to teach at their best. Founded in 2006, TpT provides a marketplace for teachers to exchange instructional materials and access easy-to-use digital tools. Today, TpT empowers teachers with the world's largest catalog of over 5 million pieces of educator-created content.
Flashback to 2019, TpT was already running a well-oiled lifecycle marketing program, driving millions of clicks every month via email marketing to their online teacher resource marketplace. Still, they had challenges facing them:
- They needed to migrate to Simon Data from Bronto, a platform that its parent company, Oracle, was shutting down
- They were launching several new products, like ClassFund, Easel, and School Access. TpT knew there would be a lot of design, email coding and data engineering revolved around these new products.
- They still felt they could drive a little more traffic to website with even further work in personalization and making their emails more relevant with data.
TpT elected to partner with Scalero on these initiatives. With Scalero, TpT was able to transfer to Simon Data on time, leverage the platform’s unique data manipulation and personalization capabilities, and improve year over year traffic from email by 110% with better targeting and personalization.
Scalero continues to help TpT today, helping them ingest data into Simon Data, personalize their emails with well-designed product recommendations, code emails, advise on email design practices and more. With millions of teachers all over the world using their platforms, TpT will continue to use lifecycle marketing to drive revenue in the future.
