Services

Data engineering

Your lifecycle programs are only as strong as the data that powers them. Scalero helps marketing and data teams build reliable pipelines, clean up messy systems, and make their data work harder. Whether you're syncing platforms, normalizing inputs, or modeling customer behavior, we give your team the infrastructure and insights to move faster and operate smarter.

Services

Data engineering

Your lifecycle programs are only as strong as the data that powers them. Scalero helps marketing and data teams build reliable pipelines, clean up messy systems, and make their data work harder. Whether you're syncing platforms, normalizing inputs, or modeling customer behavior, we give your team the infrastructure and insights to move faster and operate smarter.

Services

Data engineering

Your lifecycle programs are only as strong as the data that powers them. Scalero helps marketing and data teams build reliable pipelines, clean up messy systems, and make their data work harder. Whether you're syncing platforms, normalizing inputs, or modeling customer behavior, we give your team the infrastructure and insights to move faster and operate smarter.

What we do

Scalero supports marketers and data leads with hands-on engineering work that keeps your stack running clean and your campaigns running on time. We help you ingest, structure, and activate your data across platforms—connecting the dots between CDPs, ESPs, product databases, and more.

From fixing broken pipelines to automating workflows and cleaning up schemas, our team works alongside yours to simplify complexity and turn scattered data into reliable insights. Need to build custom integrations, ETL jobs, or dynamic audience models? We’ve done it, and we’ll do it for you.

Our goal is to help your data flow where it needs to, so your lifecycle marketing programs are easier to run, easier to scale, and easier to trust.

We work with top lifecycle marketing and customer data platform softwares

Partners

We work with top lifecycle marketing and customer data platform softwares

Partners

We work with top lifecycle marketing and customer data platform softwares

Partners

Types of projects we support

Scalero supports a variety of data engineering projects tailored to your marketing and business needs, enabling deeper insights and thoughtful decision-making.

Data integration and infrastructure

Data integration and infrastructure

Data integration and infrastructure

Building the foundation for marketing intelligence.

Data warehouse design and setup

API integrations with marketing platforms

Data cleansing and normalization

ETL/rETL pipeline development

Cloud data infrastructure management

Analytics and insights

Analytics and insights

Analytics and insights

Turning data into actionable strategies.

Marketing analytics dashboards using your tool of choice

Customer lifetime value modeling

Attribution and campaign tracking

Segmentation and audience analysis

Behavioral analytics and event tracking

Data activation and automation

Data activation and automation

Data activation and automation

Powering automated, personalized marketing campaigns.

Real-time data processing

Personalized content automation

Automated segmentation and targeting

Cross-channel orchestration

Predictive analytics

Trusted by some of the world's fastest growing brands.

Trusted by some of the world's fastest growing brands.

Trusted by some of the world's fastest growing brands.

What our clients say about Scalero

Insights from teams that leveled up their marketing with Scalero.

Read more case studies

"As a global business, it’s critical for us to work with teams who understand our brand, our business, and our challenges as well as we do. Tiramisu App and Scalero services support us in end-to-end campaign development and keep our business moving forward."

Annie Jalota

Tools & Automation Lead

“Scalero works quickly and quietly. It’s been a breeze to integrate them into our workflows and they’re always improving their own systems to make it easier for us.”

Cody Hoffman

Founder & CEO

What our clients say about Scalero

Insights from teams that leveled up their marketing with Scalero.

"As a global business, it’s critical for us to work with teams who understand our brand, our business, and our challenges as well as we do. Tiramisu App and Scalero services support us in end-to-end campaign development and keep our business moving forward."

Annie Jalota

Tools & Automation Lead

“Scalero works quickly and quietly. It’s been a breeze to integrate them into our workflows and they’re always improving their own systems to make it easier for us.”

Cody Hoffman

Founder & CEO

What our clients say about Scalero

Insights from teams that leveled up their marketing with Scalero.

Read more case studies

"As a global business, it’s critical for us to work with teams who understand our brand, our business, and our challenges as well as we do. Tiramisu App and Scalero services support us in end-to-end campaign development and keep our business moving forward."

Annie Jalota

Tools & Automation Lead

“Scalero works quickly and quietly. It’s been a breeze to integrate them into our workflows and they’re always improving their own systems to make it easier for us.”

Cody Hoffman

Founder & CEO

FAQ

What is data engineering for marketing?

Data engineering for marketing involves building pipelines, integrations, and infrastructure that transform raw customer data into clean, usable insights—enabling smarter targeting, personalization, and automation.

What is data engineering for marketing?

Data engineering for marketing involves building pipelines, integrations, and infrastructure that transform raw customer data into clean, usable insights—enabling smarter targeting, personalization, and automation.

What is data engineering for marketing?

Data engineering for marketing involves building pipelines, integrations, and infrastructure that transform raw customer data into clean, usable insights—enabling smarter targeting, personalization, and automation.

What types of data engineering projects do you support?

We support data warehouse setup, ETL/ELT pipeline development, marketing analytics dashboards, cross-channel orchestration, real-time data activation, and more.

What types of data engineering projects do you support?

We support data warehouse setup, ETL/ELT pipeline development, marketing analytics dashboards, cross-channel orchestration, real-time data activation, and more.

What types of data engineering projects do you support?

We support data warehouse setup, ETL/ELT pipeline development, marketing analytics dashboards, cross-channel orchestration, real-time data activation, and more.

Can you integrate our CRM or POS system with our ESP or CDP?

Absolutely. We integrate systems like Salesforce, HubSpot, Shopify, and custom POS tools into ESPs/CDPs like Simon Data, Braze, and Iterable to create a connected customer view.

Can you integrate our CRM or POS system with our ESP or CDP?

Absolutely. We integrate systems like Salesforce, HubSpot, Shopify, and custom POS tools into ESPs/CDPs like Simon Data, Braze, and Iterable to create a connected customer view.

Can you integrate our CRM or POS system with our ESP or CDP?

Absolutely. We integrate systems like Salesforce, HubSpot, Shopify, and custom POS tools into ESPs/CDPs like Simon Data, Braze, and Iterable to create a connected customer view.

What analytics capabilities do you provide?

We build marketing dashboards, define KPIs, run attribution models, and support A/B testing frameworks to give marketers real-time, decision-ready insights.

What analytics capabilities do you provide?

We build marketing dashboards, define KPIs, run attribution models, and support A/B testing frameworks to give marketers real-time, decision-ready insights.

What analytics capabilities do you provide?

We build marketing dashboards, define KPIs, run attribution models, and support A/B testing frameworks to give marketers real-time, decision-ready insights.

What tools and platforms do you work with?

We work with Snowflake, BigQuery, MySQL, Segment, Hightouch, Census, Braze, Iterable, Simon Data, and many more. We’re platform-agnostic and tailor solutions to your stack.

What tools and platforms do you work with?

We work with Snowflake, BigQuery, MySQL, Segment, Hightouch, Census, Braze, Iterable, Simon Data, and many more. We’re platform-agnostic and tailor solutions to your stack.

What tools and platforms do you work with?

We work with Snowflake, BigQuery, MySQL, Segment, Hightouch, Census, Braze, Iterable, Simon Data, and many more. We’re platform-agnostic and tailor solutions to your stack.

Why is data engineering important for lifecycle marketing?

Lifecycle marketing relies on timely, accurate, and unified customer data. Data engineering ensures this data is structured, validated, and accessible across tools so campaigns are more effective and scalable.

Why is data engineering important for lifecycle marketing?

Lifecycle marketing relies on timely, accurate, and unified customer data. Data engineering ensures this data is structured, validated, and accessible across tools so campaigns are more effective and scalable.

Why is data engineering important for lifecycle marketing?

Lifecycle marketing relies on timely, accurate, and unified customer data. Data engineering ensures this data is structured, validated, and accessible across tools so campaigns are more effective and scalable.

Do you offer help with building ETL or ELT pipelines?

Yes. We build custom ETL and ELT pipelines tailored to your marketing stack, using tools like Hightouch, Census, Segment, and BigQuery to ensure efficient data processing.

Do you offer help with building ETL or ELT pipelines?

Yes. We build custom ETL and ELT pipelines tailored to your marketing stack, using tools like Hightouch, Census, Segment, and BigQuery to ensure efficient data processing.

Do you offer help with building ETL or ELT pipelines?

Yes. We build custom ETL and ELT pipelines tailored to your marketing stack, using tools like Hightouch, Census, Segment, and BigQuery to ensure efficient data processing.

How do you ensure data quality and accuracy?

We perform data cleansing, deduplication, normalization, and enrichment to ensure clean, actionable data that meets industry best practices for compliance and accuracy.

How do you ensure data quality and accuracy?

We perform data cleansing, deduplication, normalization, and enrichment to ensure clean, actionable data that meets industry best practices for compliance and accuracy.

How do you ensure data quality and accuracy?

We perform data cleansing, deduplication, normalization, and enrichment to ensure clean, actionable data that meets industry best practices for compliance and accuracy.

Do you support real-time data activation for marketing?

Yes, we help brands activate customer data in real time using tools like Hightouch, Segment, or webhook-based flows, powering personalized messaging across channels.

Do you support real-time data activation for marketing?

Yes, we help brands activate customer data in real time using tools like Hightouch, Segment, or webhook-based flows, powering personalized messaging across channels.

Do you support real-time data activation for marketing?

Yes, we help brands activate customer data in real time using tools like Hightouch, Segment, or webhook-based flows, powering personalized messaging across channels.

Can you help us with predictive analytics or modeling?

We support predictive segmentation and customer modeling projects that forecast churn, lifetime value, or propensity to convert—integrated into your marketing programs.

Can you help us with predictive analytics or modeling?

We support predictive segmentation and customer modeling projects that forecast churn, lifetime value, or propensity to convert—integrated into your marketing programs.

Can you help us with predictive analytics or modeling?

We support predictive segmentation and customer modeling projects that forecast churn, lifetime value, or propensity to convert—integrated into your marketing programs.

Let's do this

Scalero can help you with your email, lifecycle and data needs, no matter your team or tech stack.

Book an intro call

Or send an email to hello@scalero.io to let us know what you need.

Let's do this

Scalero can help you with your email, lifecycle and data needs, no matter your team or tech stack.

Book an intro call

Or send an email to hello@scalero.io to let us know what you need.

Let's do this

Scalero can help you with your email, lifecycle and data needs, no matter your team or tech stack.

Book an intro call

Or send an email to hello@scalero.io to let us know what you need.