Turn your warehouse into a real-time engine for marketing and ops

San Francisco, CA

Census lets you sync customer data from your warehouse to the tools your teams use every day—without custom scripts or manual work. Automate campaigns, power dashboards, and keep every system up to date.

Visit Census

About Census

Census helps you activate warehouse data by syncing it directly into tools like Salesforce, HubSpot, Braze, and Google Ads. Using Reverse ETL, your data team can push clean, validated records into business apps in real time—so marketers, sales reps, and success teams always have the latest info. Companies like Canva and Notion use Census to keep their customer data aligned without relying on engineering for every sync.

Book a call to talk Census

Features we love

Here's what Scalero employees love about Census

Brant Cebulla
Co-Founder
There are a few options in the CDP/rETL space. Census stands out because they are a joy to work with.
Daniela Acosta
Director of Product
Census is super quick and easy to use. Even I, not a data engineer, was able to set up a sync in a few minutes.
Daniel Castro
Director of Development
Census is an essential part of our data stack. We actively use it to ensure data across all our apps finds its way into our ESP, which required a very simple setup which doesn't require maintenance.

Brant Cebulla
Co-Founder
There are a few options in the CDP/rETL space. Census stands out because they are a joy to work with.
Daniela Acosta
Director of Product
Census is super quick and easy to use. Even I, not a data engineer, was able to set up a sync in a few minutes.
Daniel Castro
Director of Development
Census is an essential part of our data stack. We actively use it to ensure data across all our apps finds its way into our ESP, which required a very simple setup which doesn't require maintenance.

Any data source

Snowflake

BigQuery

MySQL

Data modeling

SQL

rETL

Pipeline setups

ESPs

Clouds

Scalero helps you unlock your data with Census

We help teams turn their warehouse into a reliable source of truth by setting up Reverse ETL pipelines through Census. From modeling data to syncing it into tools like Salesforce, HubSpot, and Braze, we make sure your teams get the right customer data where they need it—fast. Whether you're enabling real-time marketing, powering sales outreach, or aligning lifecycle messaging, we help make your data actionable without slowing down your team.4o

FAQ

What is Census used for?

Census is a Reverse ETL tool that syncs data from your data warehouse (like Snowflake or BigQuery) into business apps such as Salesforce, HubSpot, Braze, Google Ads, and more—so teams can act on fresh data in real time.

Can Scalero help us implement Census?

Yes. We help model your data, build syncs, and set up automations so your teams can use up-to-date customer data across tools—without needing engineering support for every change.

Do I need to know SQL to use Census?

Census supports SQL-based models, but also allows no-code setup for many use cases. Scalero can write queries, structure your models, and maintain everything if you don’t have a data team.

Is Census secure and scalable?

Yes—Census is SOC 2 Type II compliant and built to handle billions of rows. Scalero works within your governance policies to ensure everything stays secure and organized.

How is Census different from a CDP?

Unlike a traditional CDP that stores data, Census activates the clean, structured data already in your warehouse. It doesn’t store or duplicate customer profiles—it just pipes data to the tools where teams need it.

What kinds of tools does Census integrate with?

Census supports 150+ destinations including Braze, Salesforce, Iterable, Marketo, HubSpot, Facebook Ads, and more. We help you connect the right data to the right platforms.

Can Census support real-time syncing?

Census supports scheduled syncs as fast as every few minutes. We help configure refresh rates, monitor pipelines, and align sync timing with key marketing and sales activities.

What are common Census use cases?

Census is commonly used for powering personalized emails, syncing lead scores to sales tools, enriching ad audiences, and aligning lifecycle stages across systems. We help design and launch these workflows based on your goals.

What is Census used for?

Can Scalero help us implement Census?

Yes. We help model your data, build syncs, and set up automations so your teams can use up-to-date customer data across tools—without needing engineering support for every change.

Do I need to know SQL to use Census?

Census supports SQL-based models, but also allows no-code setup for many use cases. Scalero can write queries, structure your models, and maintain everything if you don’t have a data team.

Is Census secure and scalable?

Yes—Census is SOC 2 Type II compliant and built to handle billions of rows. Scalero works within your governance policies to ensure everything stays secure and organized.

How is Census different from a CDP?

What kinds of tools does Census integrate with?

Census supports 150+ destinations including Braze, Salesforce, Iterable, Marketo, HubSpot, Facebook Ads, and more. We help you connect the right data to the right platforms.

Can Census support real-time syncing?

Census supports scheduled syncs as fast as every few minutes. We help configure refresh rates, monitor pipelines, and align sync timing with key marketing and sales activities.

What are common Census use cases?

What is Census used for?

Can Scalero help us implement Census?

Yes. We help model your data, build syncs, and set up automations so your teams can use up-to-date customer data across tools—without needing engineering support for every change.

Do I need to know SQL to use Census?

Census supports SQL-based models, but also allows no-code setup for many use cases. Scalero can write queries, structure your models, and maintain everything if you don’t have a data team.

Is Census secure and scalable?

Yes—Census is SOC 2 Type II compliant and built to handle billions of rows. Scalero works within your governance policies to ensure everything stays secure and organized.

How is Census different from a CDP?

What kinds of tools does Census integrate with?

Census supports 150+ destinations including Braze, Salesforce, Iterable, Marketo, HubSpot, Facebook Ads, and more. We help you connect the right data to the right platforms.

Can Census support real-time syncing?

Census supports scheduled syncs as fast as every few minutes. We help configure refresh rates, monitor pipelines, and align sync timing with key marketing and sales activities.

What are common Census use cases?