Vivino & Scalero

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November 2021

With the Tiramisu App, Vivino is able to maintain their code and brand standards by creating custom coded WYSIWYGs that their merchandising and marketing teams are able to fill out

Location:
SF, Copenhagen, London, Hong Kong
Funding:
Series D company
Sector:
Wine, marketplace, mobile app
Vivino uses Tiramisu to enable their 50+ merchandisers to create 50 emails/day.
Vivino uses Scalero’s design and coding services as needed.

As a global business, it’s critical for us to work with teams who understand our brand, our business, and our challenges as well as we do. Tiramisu App and Scalero services support us in end-to-end campaign development and keep our business moving forward.

- Annie Jalota, Tools & Automation Lead at Vivino

Annie Jalota, Vivino

Vivino is the world’s largest wine community with over 50 million users spread across nearly every country in the world. The community has scanned over 1.7 billion wine labels the past 10 years and has contributed with almost 80 million reviews. No company in wine quite has the data that Vivino does.

The scale doesn’t stop there. Vivino is the world’s largest wine marketplace as well, selling over 2 million SKUs to its community in more than 20 countries across Europe, North America, South America, Asia, and Australia.

Needless to say, Vivino has big challenges when it comes to lifecycle marketing:

  • With ecommerce, merchandising and marketing teams distributed across multiple countries operating in multiple languages, how do they make sure their brand standards carry through in email, SMS, push notification messages, and other channels, no matter who is managing the campaign?
  • With over 50+ merchandisers needing to create emails on a daily basis that drive millions of dollars in revenue, how do they implement workflows that enable the team to collaborate and flourish, while giving them enough freedom to launch campaigns quickly?
  • With constant new ideas and new data from business leaders, how do they keep up with demand and deliver fresh messaging, clean email code and beautiful designs on a consistent basis?

With the Tiramisu App, Vivino is able to maintain their code and brand standards by creating custom coded WYSIWYGs that their merchandising and marketing teams are able to fill out. The designers and developers thrive by maintaining their standards and code bases, and the merchandisers get to streamline their work by filling out only the important details.

In addition, Scalero helps Vivino with design and code tasks on an on-demand basis. While Vivino has capable design and email development teams, sometimes they find themselves in a squeeze. Scalero+Tiramisu are the perfect combination to boost output when needed and streamline workflows no matter the lifecycle marketing challenge.

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