ParagraphAI & Scalero
April 2023
Read how Scalero helped ParagraphAI, an AI writing tool based in Toronto, Ontario, CA, scale up their email marketing program and significantly improve open rates, click-through rates, revenue, engagement, and ROI within just a few months. Learn about the strategic plan, automation, templates, and testing approach that Scalero used to achieve these impressive results.
One of the most impressive or unique things about Scalero is their ability to provide a comprehensive and data-driven approach to email marketing. They have a thorough understanding of email marketing best practices, industry-leading tools, and technologies and expertise in email list building, design, copywriting, segmentation, automation, and analytics. They helped to develop an email marketing strategy that aligns with our business goals and target audience, and used data and analytics to track the performance of the campaigns, making adjustments as needed to optimize the results. Additionally, they have the ability to provide a wide range of services including website development, social media management, search engine optimization and more.
- Amanda Sadowski, Head of Digital Marketing, ParagraphAI
ParagraphAI is a world-class multi-lingual AI writing assistant for students and professionals. Built by engineers who have worked at Meta, MIT and OpenAI, ParagraphAI increases your productivity and writing quality. The AI writer can be used to instantly draft articles, respond to emails, and automatically ensure professional grammar and tone. Ask the AI anything to save time on tedious tasks.
ParagraphAI is available on Chrome, iOS and Android.About a month after its launch in Q3 of 2022, ParagraphAI went viral on TikTok. Students and young professionals were quickly finding the value in ParagraphAI to help their day-to-day tasks. With a growing user base, the founder of ParagraphAI needed to scale up the email marketing program. At the time, ParagraphAI had almost nothing setup with email marketing. Scalero helped them by creating a strategic plan and quickly executing. Scalero’s services included:
- Creating a strategy around email marketing
- Launching automations
- Monitoring results
- Designing and coding new templates
- Advising on a testing plan
- Building emails on Customer.io
Results?
“With Scalero, the company has seen significant improvements and increases in open rates, click-through rates, revenue, engagement, and ROI. The team demonstrates a collaborative workflow and stays in touch through meetings and regular check-ins. Their data-driven approach to the project stands out.”
- From October to December 2022, the open rate increased by 40% and the click rate grew 7 times (844%)
- 6 automations (incl. 20+ different emails) focusing on customer engagement, retention and conversion were successfully launched within 3 months
- Created a Design System along with 10+ different email templates within 2 weeks
