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POJ Studio & Scalero

Case-Study-POJ-Studio-Hero
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December 2021

POJ Studio was using very simple drag-and-drop templates. With Scalero’s expertise in email design, POJ Studio was able to replace its templates with beautiful, bespoke email templates.

As a small startup with limited resources but a lot of momentum, it's been great to be able to use Scalero as an extension for the team for anything email-related. What's also really great is that Scalero's work has a quick ROI, easily outperforming the cost of their service, making it an absolute no-brainer to hire them.

- Tina Koyama, Co-Founder & CEO of POJ Studio

Founded in 2017, Pieces of Japan (POJ Studio) aims to be a bridge between two worlds: Japan and the West. POJ Studio introduces 100% authentic Japanese artisanship into modern living. POJ Studio’s core values are based around the Japanese way of keeping in harmony with the seasons, so its clientele can always rely on sustainability and natural materials paired with precise Japanese craftsmanship.

POJ Studio was expanding fast and needed a platform to accommodate its increasing customer base. Scalero was hired to migrate POJ Studio from Mailchimp to Klaviyo while also giving the look and feel of its email program a facelift.

At the time, POJ Studio was using very simple drag-and-drop templates. With Scalero’s expertise in email design, POJ Studio was able to replace its templates with beautiful, bespoke email templates.

In addition, POJ Studio also leveraged Scalero’s rich knowledge in email lifecycle to set up new email automations. Within the first month of launching a new welcome series, POJ Studio saw a 50% increase in revenue from first-time purchasers. With Scalero’s assistance in creating and implementing abandon cart and post-purchase automations, POJ Studio has seen a meaningful increase in month-over-month revenue.

Following the partnership with Scalero, POJ Studio now has the foundation for a much more robust email program. Regardless of list size, they have the resources to personalize and send more relevant content for each subscriber. As POJ Studio continues to grow, they can be confident that they are set up to go head to head with the world’s top e-commerce companies.

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