The Org’s email evolution with Customer.io and Segment

Email remains the number one retention tool for The Org, attributing to over 50% of repeat traffic monthly. The Org continues its rapid ascent to being the go-to source for org charts and greater understanding of teams in some of the biggest companies in the world.

The Org is a professional community that allows its users to explore organization charts for public and private companies. The company's mission is to make organizations more transparent and understand more about their own companies and the people in them.

Flashback to 2019, The Org had a growing user base and needed to quickly scale up its email program to keep its user base highly engaged with The Org community.

At the time, The Org was sending one weekly newsletter and a few automated emails out of Mailchimp, but the process was extremely manual and not scalable.

Scalero was hired to evaluate The Org’s tech stack and make recommendations on new systems to use that would allow it to scale with its fast-growing subscriber base. Scalero, in partnership with The Org, elected to implement Customer.io and Segment, using custom events that allowed for flexibility and personalization through its userbase.

Following the implementation, Scalero planned a robust email program, serving as the strategist, designer, and developer for The Org. Two years later, The Org has dozens of automated, personalized emails going out on a daily basis, and has introduced multiple new newsletters on a weekly basis. These emails are built and drafted by The Org’s team within Tiramisu, Scalero’s platform for email collaboration creation.

Email remains the number one retention tool for The Org, attributing to over 50% of repeat traffic monthly. The Org continues its rapid ascent to being the go-to source for org charts and greater understanding of teams in some of the biggest companies in the world.