Services
We take a practical look at your email program. What’s working, what’s not, and where there’s room to improve. Our audits focus on core areas like segmentation, deliverability, content, and performance. You’ll get clear recommendations you can actually use, whether you’re making the case for more resources or just trying to run smarter with what you’ve got.
Regular plan
Free audit
This audit comes with no financial commitment and no strings attached. It's our way of helping you get a clear picture of your current lifecycle marketing status, free of charge.
Get a clear, objective look at your email program. Our free audit identifies gaps in your lifecycle strategy and offers practical, high-impact recommendations. You'll walk away with a prioritized action plan to improve performance—no strings attached.
Free features
We will want to meet with you to kick off the project and another meeting to review the findings
We will deliver the audit within 1 business week from the kickoff call
We will need access to your Email Service Provider
Topics covered during the audit:
A/B testing
Automation
Email content analysis
Email flows + journey review
List Quality Assessment
Recommendations and Action Plan
Tracking and Analytics
Expectations
Premium plan
Paid audit
Our commitment doesn't stop with the audit. We offer ongoing consultation and support to assist you in implementing the suggested improvements.
Our premium audit goes deeper into your lifecycle marketing program. We’ll assess your strategy, data, content, and execution, then deliver a tailored roadmap to help you improve performance over time. It’s a more detailed, collaborative version of our free audit.
Free features
Paid features
We will want to meet with you to kick off the project and another meeting to review the findings
We will deliver the audit within 3 business weeks from the kickoff call
We will need access to your Email Service Provider
Topics Covered during the audit:
Comparison against industry standards
Competitive analysis
Deliverability
Email marketing technology stack sssessment
List growth strategies
Segmentation and targeting
A/B testing
Automation
Email content analysis
Email flows + journey review
List quality assessment
Recommendations and action plan
Tracking and analytics
Expectations
With our team of seasoned marketing experts, we offer a comprehensive, in-depth analysis of your current marketing strategies and tactics.
Isac Hjertström
CCO & Co-Founder, Airinum
FAQ
What’s the difference between the free and paid audit?
The free audit gives you a focused snapshot of your current lifecycle marketing performance, with high-level insights and action items. The paid audit goes deeper—benchmarking against industry standards, assessing your tech stack, and delivering a comprehensive roadmap tailored to your goals.
If you need broader support, you can also check out all our services here.
What kind of access do you need for the audit?
We’ll need access to your ESP (Email Service Provider) and may request permission to view key workflows, lists, and reporting data. No sensitive customer PII is required.
What platforms do you audit?
We work across platforms like Iterable, Braze, Klaviyo, Customer.io, Bloomreach, Simon Data and more. If it powers your email or customer messaging, we can assess it.
Can I use this audit to prepare for a migration or RFP?
Absolutely. Many clients use our audits to identify gaps before switching platforms or to inform an RFP process. We can tailor recommendations to support your next step.
How long does each audit take to deliver?
We deliver free audits within 1 business week of kickoff. Paid audits are more detailed and delivered within 3 business weeks.
Who are these audits for?
Teams looking to optimize performance, improve automation, tighten deliverability, or prepare for platform migration. Whether you’re a lifecycle marketer, CRM manager, or VP of Marketing, we tailor insights to your role.
Do you include SMS or push in your audits?
Yes, we can include SMS, push, and in-app messaging strategies in both audit tiers—just let us know your current channels during kickoff.
What happens after the audit is complete?
We’ll walk you through the findings, answer your questions, and provide an actionable plan. If you’d like help executing, our team can support implementation as well.
Need more than an audit?
We also offer other lifecycle solutions. See all services →