Attentive email marketing: Boost customer engagement with ease
Joey Lee
May 5, 2025
Welcome to Attentive email marketing
Attentive is a leading AI-powered marketing platform that specializes in email and SMS marketing.
The company has experienced rapid growth due to its personalized approach, which has made it a popular choice among businesses looking to enhance their marketing efforts.
In this blog post, we'll explore:
The key benefits of using Attentive
Best practices for implementing its features
How Scalero can help you maximize your results with this powerful platform
Why Attentive for email marketing
Attentive's mobile-first approach seamlessly integrates email and SMS, enabling brands to deliver highly personalized campaigns. Through AI Pro and Journeys, the platform optimizes audience targeting, timing, and content. This results in 95% higher triggered email revenue for brands.
Key performance indicators demonstrate Attentive's impact:
Serves over 8,000 brands with robust integration
Generated over $20B in revenue in 2023 (40% YoY growth)
Delivered $10.11M in benefits over three years
Achieved 181% ROI for clients
The platform's real-time AI data activation delivers powerful personalization capabilities. During the 2024 holiday season, 90% of brands leveraged AI-influenced messages. Notably, Attentive sent 2.2B texts during Cyber Week 2023 alone.
Attentive's global reach extends to over 20 countries, with prestigious partners like Hot Topic, Crate & Barrel, and UGG. Their collaboration with Google to advance Rich Communication Services further cements their position as a leader in mobile engagement and email marketing.
Key features of Attentive
Attentive offers powerful features designed to enhance your mobile messaging strategy.
With Automated Flows and Journeys, you can set up triggers for abandoned cart reminders or welcome series. These automated sequences save time while delivering personalized experiences that drive results.
Two-Way Conversational SMS & Email enables real-time responses and valuable customer feedback. Through meaningful conversations with your audience, you can build stronger relationships and gain insights into their preferences.
The platform's robust Analytics & Reporting capabilities let you monitor key performance metrics:
Open rates
Clickthrough rates
Revenue attribution from messages
AI-Driven Segmentation allows you to target precise audiences based on shopping behavior and preferences. By delivering highly relevant content to specific segments, you can increase engagement, conversions, and customer satisfaction.
Implementing Attentive for your brand
Getting started with Attentive is a straightforward process designed to get your brand up and running quickly. Begin by signing up for an account and integrating your eCommerce platform. Attentive supports a wide range of popular platforms, making integration seamless.
Start building your subscriber list by importing your existing contacts. Then, configure your email signup flows and opt-in forms to grow your list across multiple channels.
Attentive provides customizable templates and easy-to-use tools to create engaging forms that capture visitor attention. You can strategically place these forms on your:
Website
Mobile app
Social media profiles
Compliance is crucial when implementing your email marketing and SMS campaigns. Attentive helps you maintain trust with subscribers by:
Providing clear opt-in language
Obtaining explicit consent
Including unsubscribe options in all communications
For brands seeking additional assistance, Attentive offers a White Glove Service. Their team of experts will guide you through setup, help optimize your campaigns, and provide ongoing support to ensure your success with the platform.
Real-world success: Who's winning with Attentive
Attentive has proven to be a game-changer for businesses across various industries, from eCommerce to direct-to-consumer and subscription services. Brands using Attentive have seen a revenue increase of $39.5 million through their AI marketing platform.
Notable success stories include Cecil and Lou, who experienced:
A remarkable 4,664% surge in email revenue after integrating with Attentive
29x ROI on email campaigns
8% growth in their email list
Smaller businesses are also achieving quick wins with Attentive's simplified automation and powerful analytics. JAXXON's success demonstrates this perfectly, with a 25% increase in revenue in 2023 and a 20% rise in net transactions after migrating to Attentive.
AI-driven solutions are at the heart of these achievements. Cozy Earth showcases this with their 192% revenue increase from cart and browse abandonment email journeys, achieved through Attentive's email and SMS integration.
The platform's Send Time AI feature has been particularly instrumental in enhancing engagement and revenue by optimizing campaign timing.
These success stories underscore Attentive's versatility and effectiveness in driving growth. Whether it's a well-established brand or a small business just starting, Attentive's AI-powered marketing platform is helping companies achieve their goals and stay ahead in the competitive digital landscape.
How Scalero can help scale your Attentive email marketing
As a premier lifecycle marketing studio, Scalero brings expert knowledge to help businesses maximize their email marketing efforts with Attentive. Our team of experienced strategists and technologists deeply understand the intricacies of the Attentive platform.
We guide businesses in developing comprehensive Lifecycle Marketing strategies that nurture customer relationships throughout their journey.
Scalero's data engineering excellence ensures your marketing data is structured and optimized for Attentive integration. Our team helps you:
Create targeted segments
Design engaging email content
Develop automated workflows
Deliver personalized customer experiences
Through our Email Marketing service, you can leverage advanced data analytics and personalization to drive engagement and conversions.
Our full suite of services includes strategy development, design, and coding to optimize your Attentive campaigns. We craft pixel-perfect email designs in HTML/CSS and Liquid/Jinja, ensuring messages look great across all devices.
We also provide innovative tools like Cannoli, which streamlines the design-to-code process by converting Figma designs into responsive email code.
Partner with Scalero to access our deep knowledge of Attentive's platform and implement industry best practices. We'll work closely with your team to understand your unique business goals and develop tailored strategies that drive results.
With Scalero's guidance, you can unlock the full potential of Attentive's platform and scale your customer journeys through seamless marketing orchestration.
Attentive: Elevate your email marketing game
Attentive is a powerful platform that excels in delivering personalized email and SMS marketing experiences.
With its AI-driven capabilities, Attentive enables marketers to create true 1:1 messaging journeys that resonate with each individual customer.
By partnering with Scalero, you can seamlessly implement Attentive and optimize your lifecycle marketing strategies for maximum impact. Visit the Scalero website to explore further resources and support in elevating your email marketing game with Attentive.
