Braze implementation
Put your customer data to work in Braze
We manage the full process of migrating your lifecycle marketing program into Braze. Our team ensures data, templates, journeys, and integrations are transferred accurately so campaigns and communications continue without disruption.
Proven process, better outcomes
Why migrate to Braze with Scalero?
We combine technical knowledge and lifecycle marketing experience to make Braze migrations efficient, reliable, and tailored to your business.
Not just migrating?
Warehouses
CDPs
APIs
Clean data integration
We connect your warehouse, CDP, or CRM to Braze and ensure your customer data is mapped, validated, and ready to power campaigns.
Launch-ready
Built for marketers
Cross-channel workflows
We rebuild your core campaigns and journeys across email, push, SMS, and in-app so your programs are ready to launch.
Data-aware
Built for scale
Dynamic segmentation
We configure Braze segmentation to use real-time behavior and attributes so you can target audiences with precision.
Liquid
Dynamic content
Personalized content
We build flexible templates in Braze using Liquid for dynamic content and personalization across channels.
How it works
Assessment & planning
We review your current ESP, integrations, and data sources, then create a migration plan aligned with your marketing strategy.
Data migration (optional)
We securely move customer profiles, events, and attributes into Braze while preserving data accuracy.
Template & journey setup
We rebuild and optimize templates, campaigns, and key journeys such as onboarding, re-engagement, and retention flows.
Integrations
We implement Braze’s native integrations and connect to your data warehouse, CDP, or other marketing systems.
Testing & optimization
We validate segmentation, personalization, and automation triggers to confirm campaigns work as intended.
Launch & ongoing support
We guide the launch process and provide optional training and ongoing support to ensure your team gets the most from Braze.
What does pricing look like?
Every migration is different, so we don’t do one-size-fits-all pricing.
Here’s what we’ll look at to give you an accurate estimate:
Your package
Your current platform
Are you switching from Salesforce Marketing Cloud, Braze, Iterable, or another tool?
Your future setup
What features or integrations will Braze connect to in your ecosystem?
The size of your list
How many customers and SKUs are we migrating over?
Workflows to transfer
How many email journeys, automations, or search setups need to be rebuilt?
Email templates in the mix
How much content needs to be migrated or recreated in Braze?
We’ll use this information to create a clear, transparent quote that fits your goals and timeline.
FAQ
How long does the migration take?
The timeline varies based on the complexity of your current setup, the volume of data, and the features you want to implement. We’ll provide a clear estimated timeline during the assessment phase.
Will there be downtime during the migration?
We prioritize having minimal to no downtime during the transition. Our process is designed to maintain continuity while migrating your data and campaigns to Braze.
How do you ensure my data is safe during the migration?
Scalero prioritizes data security by following industry best practices for encryption, validation, and testing. Your data will be handled with care to ensure it remains accurate and secure throughout the process.
Can I handle some parts of the migration myself?
Yes, you’re free to handle some or all of the data migration process yourself. We’ll customize our approach to focus on the areas where you need the most support.
Can I keep using my current platform while the migration is happening?
Yes, we set up a parallel migration process so you can continue operating on your current platform while we work on transitioning your data and campaigns to Braze.
What happens to my existing email templates and workflows?
Scalero will rebuild or adapt your current templates and workflows to fit into Braze's platform so that everything works just as well—if not better—on the new system.
Will I need to involve my engineering team?
Braze is designed for marketers, but some aspects of the migration may require engineering involvement, especially for data integrations or custom APIs. But we always work efficiently with your team to minimize the burden on your internal resources.
What steps do you take to make sure the platform is set up properly?
We thoroughly test all features, including email campaigns, workflows, data flows, and integrations. This way, we ensure everything functions correctly and aligns with your goals before going live.
What if something goes wrong after launch?
Post-launch support is included in our process. We monitor performance and address any potential issues to make sure your migration is a success. Additionally, we offer monthly retainer packages to continue to work together after the migration.
What if something goes wrong after launch?
Post-launch support is included in our process. We monitor performance and address any potential issues to make sure your migration is a success. Additionally, we offer monthly retainer packages to continue to work together after the migration.
Do you provide training for my team on Braze?
Yes, we can train your team to confidently navigate the new platform and take full advantage of Braze's capabilities.