Tee-time to inbox: How Skillest rebuilt email from scratch and grew opens 30%

Skillest came to Scalero with deliverability issues and a near-empty Klaviyo account. Ninety days later: opens up 30%, clicks nearly doubled, and a lifecycle program built end-to-end.

Skillest is an online sports coaching marketplace that connects athletes with top coaches worldwide through video analysis and real-time chat, removing traditional barriers to high-quality coaching. With a passionate user base and a rapidly growing roster of coaches across sports like golf, Skillest needed an email program that could activate leads, reactivate dormant users, and retain customers while fixing deliverability problems from the ground up.

When Skillest reached out, their flows, templates, and deliverability were all in rough shape. They needed someone to start over from scratch and to bring both the strategy and the hands-on execution. They didn’t want yet another agency long on ideas and short on follow-through.

Scalero rebuilt the entire program in Klaviyo. We designed new templates, set up automations, wrote copy in the voice of the sport (starting with golf, Skillest’s largest category), created imagery, structured a content calendar, fixed deliverability, built smarter segments, and surfaced suppression logic to cut sending costs by removing inactive users. We also stood up new opt-in flows to capture and nurture leads into paying customers.

Results?

• Open rates improved by 30%, click rates nearly doubled

• Deliverability issues resolved across the program

• New lead opt-in flows driving more qualified signups, then nurtured into customers

• Dormant users reactivated through a redesigned win-back program

Going from scratch to a high-performing lifecycle program in 90 days.