How Yardzen scales lifecycle marketing across 400,000+ contacts

Yardzen partnered with Scalero to run the entire lifecycle program: strategy, calendar, copy, design, build, and performance tracking. 

Yardzen is the leading landscape design platform, bringing professional design to homeowners across the country. With a marketing team that runs lean, Yardzen needed a partner who could own the lifecycle program end-to-end. The partner needed to not just execute tickets, but think strategically about how to talk to leads, clients, and B2B partners differently at every stage of their journey.

The challenge was familiar to any high-growth consumer brand: a large, mixed audience (300K+ leads, paying clients, and B2B partners) all flowing through the same channels, a small marketing team, and the need to keep the program moving without sacrificing strategy.

Scalero became a key part of the marketing teamWe took on calendar management; copy, design, and email build; performance tracking; and ongoing strategy. Each audience segment was treated as its own program, with messaging tuned to where each group sits in the journey from new leads exploring landscape design, to homeowners mid-project, to the network of B2B trade partners.

Results?

• 400,000+ contact lifecycle program managed end-to-end as an extension of Yardzen’s in-house team

• All deadlines hit; project management praised as “fantastic” by client leadership

• Cross-functional collaboration with stakeholders across Yardzen’s company

• Initiative-driven strategy and proactive communication, not just ticket execution

Running a full lifecycle program with a team of one.