Klaviyo's new features: Which ones you should be investing in

Klaviyo is moving faster than ever in 2026. For eCommerce brands, the challenge is no longer just sending emails, but managing a complex data ecosystem across multiple channels. Recent product releases have focused heavily on making data more actionable and lowering the technical barrier for high-level personalization.

If your lifecycle team is looking to maximize ROI this year, these are the Klaviyo features that deserve your immediate attention and budget.

Smarter data and flexible reporting

The new Report Builder is a significant upgrade for teams tired of manual CSV exports. It allows for flexible grouping and advanced comparisons across campaigns and flows in a single view. This is a game-changer for email marketing QA, as it allows you to spot performance anomalies across different segments without toggling between tabs.

For enterprise-level brands using or considering Databricks, the Databricks Connector expands reverse ETL capabilities. Importing data directly from Databricks ensures your CRM is always synced with your "source of truth" database, allowing for more complex personalization without the latency issues of custom API builds.

High-velocity conversion tools

The Customer Hub is evolving into a powerful on-site conversion engine. The new Add-to-Cart Widget allows shoppers to save or purchase items directly while they scroll, which directly boosts attributed revenue. Furthermore, Customer Hub now supports multi-language and multi-market configurations, making it easier for global brands to maintain a consistent lifecycle marketing strategy across regions.

One of the most tactical wins is the BFCM Unsuppression tool. This helps merchants safely re-engage profiles that were suppressed during the 2024 peak season. By strategically bringing these high-value customers back into the fold, brands can tap into incremental revenue that would otherwise remain dormant.

Advanced automation and mobile-rich media

Automation is getting a second wind with Flow Retriggering. Profiles can now re-enter list- or segment-triggered flows when they re-qualify. This is essential for replenishment programs or recurring re-engagement triggers that were previously difficult to manage without messy workarounds.

On the mobile front, RCS messaging is finally getting the rich media it deserves. Klaviyo now supports Cards and Carousels for RCS, allowing you to send up to 10 media cards in a single message. This brings the visual appeal of a social feed or WhatsApp carousel to the native text inbox, significantly increasing click-through rates for product discovery.

Frictionless attribution and identity

Identity resolution is becoming "smarter by default." The Extended ID feature now identifies roughly 5 to 10 percent more site visitors automatically. When paired with Shopify pixel tracking, which is now auto-enabled for paying customers, brands get a much clearer picture of onsite behavior and attribution.

Omnichannel attribution has also expanded to include ChatGPT and affiliate sources. As customers use AI to discover products, being able to track that revenue source alongside traditional channels is vital for an accurate eCommerce attribution model. These updates ensure you aren't overvaluing one channel while another does the heavy lifting in the background.

Audit your Klaviyo setup for free

With so many new features hitting the platform, it is easy for your account configuration to become outdated. Using old flow logic or ignoring new reporting tools means you are leaving money on the table.

At Scalero, we help brands implement these advanced features to stay ahead of the competition. We offer a Free Marketing Audit to review your current Klaviyo setup, identify which new tools you should be using, and help you build a roadmap for the rest of the year. Let us help you turn these features into actual revenue.