Blog

Discover the latest handpicked blog entries to get started.

SMS notifications

SMS notifications: Your ultimate guide to real-time customer engagement

April 18, 2025

SMS notifications

SMS notifications: Your ultimate guide to real-time customer engagement

April 18, 2025

SMS notifications

SMS notifications: Your ultimate guide to real-time customer engagement

April 18, 2025

Customer lifecycle marketing

Exclusive Q&A Featuring Jon Brenner

November 27, 2023

Customer lifecycle marketing

Exclusive Q&A Featuring Jon Brenner

November 27, 2023

Customer lifecycle marketing

Exclusive Q&A Featuring Jon Brenner

November 27, 2023

Design

Email design: strategies for success

November 16, 2023

Design

Email design: strategies for success

November 16, 2023

Design

Email design: strategies for success

November 16, 2023

Customer lifecycle marketing

Exploring Mighty Networks: Exclusive Q&A

October 3, 2023

Customer lifecycle marketing

Exploring Mighty Networks: Exclusive Q&A

October 3, 2023

Customer lifecycle marketing

Exploring Mighty Networks: Exclusive Q&A

October 3, 2023

Lifecycle email marketing

5 Winning Holiday Email Marketing Strategies

September 28, 2023

Lifecycle email marketing

5 Winning Holiday Email Marketing Strategies

September 28, 2023

Lifecycle email marketing

5 Winning Holiday Email Marketing Strategies

September 28, 2023

MJML

The Pros and Cons of MJML

September 19, 2023

MJML

The Pros and Cons of MJML

September 19, 2023

MJML

The Pros and Cons of MJML

September 19, 2023

Programming

MJML examples to get you started

September 14, 2023

Programming

MJML examples to get you started

September 14, 2023

Programming

MJML examples to get you started

September 14, 2023

Customer lifecycle marketing

6 tips for creating emails in Figma

September 12, 2023

Customer lifecycle marketing

6 tips for creating emails in Figma

September 12, 2023

Customer lifecycle marketing

6 tips for creating emails in Figma

September 12, 2023

Design

Creating connections: The power of accessible email templates and responsive design

July 26, 2023

Design

Creating connections: The power of accessible email templates and responsive design

July 26, 2023

Design

Creating connections: The power of accessible email templates and responsive design

July 26, 2023

Lifecycle email marketing

Unleashing the power of email: demystifying Email Lifecycle Marketing vs. Drip Campaigns

July 18, 2023

Lifecycle email marketing

Unleashing the power of email: demystifying Email Lifecycle Marketing vs. Drip Campaigns

July 18, 2023

Lifecycle email marketing

Unleashing the power of email: demystifying Email Lifecycle Marketing vs. Drip Campaigns

July 18, 2023

Lifecycle email marketing

Scalero is one of The Most Reviewed Digital Marketers in MX, according to The Manifest

July 4, 2023

Lifecycle email marketing

Scalero is one of The Most Reviewed Digital Marketers in MX, according to The Manifest

July 4, 2023

Lifecycle email marketing

Scalero is one of The Most Reviewed Digital Marketers in MX, according to The Manifest

July 4, 2023

Programming

Tips and tricks for optimizing Jinja to fit your Email Marketing strategy

July 3, 2023

Programming

Tips and tricks for optimizing Jinja to fit your Email Marketing strategy

July 3, 2023

Programming

Tips and tricks for optimizing Jinja to fit your Email Marketing strategy

July 3, 2023

Design

Figma plugins to revolutionize your Email Marketing Design process

June 28, 2023

Design

Figma plugins to revolutionize your Email Marketing Design process

June 28, 2023

Design

Figma plugins to revolutionize your Email Marketing Design process

June 28, 2023

Lifecycle email marketing

A/B Testing: The ultimate guide to supercharging your email marketing campaigns

June 14, 2023

Lifecycle email marketing

A/B Testing: The ultimate guide to supercharging your email marketing campaigns

June 14, 2023

Lifecycle email marketing

A/B Testing: The ultimate guide to supercharging your email marketing campaigns

June 14, 2023

Lifecycle email marketing

The Manifest names Scalero as one of the Most Reviewed Digital Agencies in San Francisco

May 17, 2023

Lifecycle email marketing

The Manifest names Scalero as one of the Most Reviewed Digital Agencies in San Francisco

May 17, 2023

Lifecycle email marketing

The Manifest names Scalero as one of the Most Reviewed Digital Agencies in San Francisco

May 17, 2023

Customer lifecycle marketing

Segmentation in 2023: Strategies, Tips, & Tools for DTC Marketers

April 19, 2023

Customer lifecycle marketing

Segmentation in 2023: Strategies, Tips, & Tools for DTC Marketers

April 19, 2023

Customer lifecycle marketing

Segmentation in 2023: Strategies, Tips, & Tools for DTC Marketers

April 19, 2023

Product feature

Beat the Clock: How These 6 Email Countdown Timers Can Boost Your Sales

March 28, 2023

Product feature

Beat the Clock: How These 6 Email Countdown Timers Can Boost Your Sales

March 28, 2023

Product feature

Beat the Clock: How These 6 Email Countdown Timers Can Boost Your Sales

March 28, 2023

Design

Image Slicing in Figma for Cannoli

January 30, 2023

Design

Image Slicing in Figma for Cannoli

January 30, 2023

Design

Image Slicing in Figma for Cannoli

January 30, 2023

Design

How to install and use the Cannoli Figma plugin

December 20, 2022

Design

How to install and use the Cannoli Figma plugin

December 20, 2022

Design

How to install and use the Cannoli Figma plugin

December 20, 2022

Lifecycle email marketing

How SMS Marketing benefits your email marketing strategy

December 8, 2022

Lifecycle email marketing

How SMS Marketing benefits your email marketing strategy

December 8, 2022

Lifecycle email marketing

How SMS Marketing benefits your email marketing strategy

December 8, 2022

Customer lifecycle marketing

Why you need a lifecycle marketing strategy–not just email marketing

November 7, 2022

Customer lifecycle marketing

Why you need a lifecycle marketing strategy–not just email marketing

November 7, 2022

Customer lifecycle marketing

Why you need a lifecycle marketing strategy–not just email marketing

November 7, 2022

Customer lifecycle marketing

15+ Free Figma Email Templates to Turbo-charge your Conversion Rates

October 18, 2022

Customer lifecycle marketing

15+ Free Figma Email Templates to Turbo-charge your Conversion Rates

October 18, 2022

Customer lifecycle marketing

15+ Free Figma Email Templates to Turbo-charge your Conversion Rates

October 18, 2022

Design

How to Create Brand Consistency in Your Email Marketing

August 14, 2022

Design

How to Create Brand Consistency in Your Email Marketing

August 14, 2022

Design

How to Create Brand Consistency in Your Email Marketing

August 14, 2022

Design

Ultimate Guide to Dark Mode Emails

June 13, 2022

Design

Ultimate Guide to Dark Mode Emails

June 13, 2022

Design

Ultimate Guide to Dark Mode Emails

June 13, 2022

Customer lifecycle marketing

How to audit your email marketing program

April 27, 2022

Customer lifecycle marketing

How to audit your email marketing program

April 27, 2022

Customer lifecycle marketing

How to audit your email marketing program

April 27, 2022

MJML

How to Install MJML (with screenshots)

April 18, 2022

MJML

How to Install MJML (with screenshots)

April 18, 2022

MJML

How to Install MJML (with screenshots)

April 18, 2022

Programming

A beginner's guide to creating responsive emails using MJML

March 24, 2022

Programming

A beginner's guide to creating responsive emails using MJML

March 24, 2022

Programming

A beginner's guide to creating responsive emails using MJML

March 24, 2022

Customer lifecycle marketing

How to Ask for Customer Feedback Through Email

February 15, 2022

Customer lifecycle marketing

How to Ask for Customer Feedback Through Email

February 15, 2022

Customer lifecycle marketing

How to Ask for Customer Feedback Through Email

February 15, 2022

MJML

Everything you need to know about MJML

January 28, 2022

MJML

Everything you need to know about MJML

January 28, 2022

MJML

Everything you need to know about MJML

January 28, 2022

Customer lifecycle marketing

How email marketing drives the customer journey

December 6, 2021

Customer lifecycle marketing

How email marketing drives the customer journey

December 6, 2021

Customer lifecycle marketing

How email marketing drives the customer journey

December 6, 2021

Customer lifecycle marketing

10 ways to improve your email copywriting (with examples)

November 4, 2021

Customer lifecycle marketing

10 ways to improve your email copywriting (with examples)

November 4, 2021

Customer lifecycle marketing

10 ways to improve your email copywriting (with examples)

November 4, 2021

Customer lifecycle marketing

How to begin with personalization in your email marketing

October 4, 2021

Customer lifecycle marketing

How to begin with personalization in your email marketing

October 4, 2021

Customer lifecycle marketing

How to begin with personalization in your email marketing

October 4, 2021

Customer lifecycle marketing

HTML Emails vs Image Slices: The Pros & Cons

September 23, 2021

Customer lifecycle marketing

HTML Emails vs Image Slices: The Pros & Cons

September 23, 2021

Customer lifecycle marketing

HTML Emails vs Image Slices: The Pros & Cons

September 23, 2021

MJML

Intro to MJML: Responsive HTML Email Coding Made Easy

September 20, 2021

MJML

Intro to MJML: Responsive HTML Email Coding Made Easy

September 20, 2021

MJML

Intro to MJML: Responsive HTML Email Coding Made Easy

September 20, 2021

Customer lifecycle marketing

What is email automation?

September 9, 2021

Customer lifecycle marketing

What is email automation?

September 9, 2021

Customer lifecycle marketing

What is email automation?

September 9, 2021

Customer lifecycle marketing

Here’s how to build a successful email marketing team

August 31, 2021

Customer lifecycle marketing

Here’s how to build a successful email marketing team

August 31, 2021

Customer lifecycle marketing

Here’s how to build a successful email marketing team

August 31, 2021

Customer lifecycle marketing

Email coding vs web coding: what’s the difference?

August 25, 2021

Customer lifecycle marketing

Email coding vs web coding: what’s the difference?

August 25, 2021

Customer lifecycle marketing

Email coding vs web coding: what’s the difference?

August 25, 2021

Programming

Coding emails from scratch: a guide to the best practices

August 15, 2021

Programming

Coding emails from scratch: a guide to the best practices

August 15, 2021

Programming

Coding emails from scratch: a guide to the best practices

August 15, 2021

Customer lifecycle marketing

Six important email marketing metrics you should be tracking

August 4, 2021

Customer lifecycle marketing

Six important email marketing metrics you should be tracking

August 4, 2021

Customer lifecycle marketing

Six important email marketing metrics you should be tracking

August 4, 2021

Design

Email design 101: A guide to designing professional emails

August 1, 2021

Design

Email design 101: A guide to designing professional emails

August 1, 2021

Design

Email design 101: A guide to designing professional emails

August 1, 2021

Customer lifecycle marketing

Email-Safe fonts: make sure your customers read you loud & clear

July 30, 2021

Customer lifecycle marketing

Email-Safe fonts: make sure your customers read you loud & clear

July 30, 2021

Customer lifecycle marketing

Email-Safe fonts: make sure your customers read you loud & clear

July 30, 2021

Customer lifecycle marketing

How to A/B test your email marketing

May 28, 2021

Customer lifecycle marketing

How to A/B test your email marketing

May 28, 2021

Customer lifecycle marketing

How to A/B test your email marketing

May 28, 2021

Customer lifecycle marketing

How to create an email marketing calendar

March 24, 2021

Customer lifecycle marketing

How to create an email marketing calendar

March 24, 2021

Customer lifecycle marketing

How to create an email marketing calendar

March 24, 2021

Customer lifecycle marketing

5 excuses to ignore email marketing — and why they are wrong

September 23, 2020

Customer lifecycle marketing

5 excuses to ignore email marketing — and why they are wrong

September 23, 2020

Customer lifecycle marketing

5 excuses to ignore email marketing — and why they are wrong

September 23, 2020

Customer lifecycle marketing

Email marketing is here to stay

September 14, 2020

Customer lifecycle marketing

Email marketing is here to stay

September 14, 2020

Customer lifecycle marketing

Email marketing is here to stay

September 14, 2020

Customer lifecycle marketing

Five types of customers you should remove from your email list

August 31, 2020

Customer lifecycle marketing

Five types of customers you should remove from your email list

August 31, 2020

Customer lifecycle marketing

Five types of customers you should remove from your email list

August 31, 2020

Customer lifecycle marketing

Rinse, repeat, revenue: how email templates are the key to scale

August 10, 2020

Customer lifecycle marketing

Rinse, repeat, revenue: how email templates are the key to scale

August 10, 2020

Customer lifecycle marketing

Rinse, repeat, revenue: how email templates are the key to scale

August 10, 2020

Customer lifecycle marketing

How to win back a customer through email

August 10, 2020

Customer lifecycle marketing

How to win back a customer through email

August 10, 2020

Customer lifecycle marketing

How to win back a customer through email

August 10, 2020

Customer lifecycle marketing

7 tricks for writing a killer plain text email

July 9, 2020

Customer lifecycle marketing

7 tricks for writing a killer plain text email

July 9, 2020

Customer lifecycle marketing

7 tricks for writing a killer plain text email

July 9, 2020

Customer lifecycle marketing

Designing an effective customer feedback email (and a template to get you started)

July 7, 2020

Customer lifecycle marketing

Designing an effective customer feedback email (and a template to get you started)

July 7, 2020

Customer lifecycle marketing

Designing an effective customer feedback email (and a template to get you started)

July 7, 2020

Programming

Everything you need to know about AMP for email

June 29, 2020

Programming

Everything you need to know about AMP for email

June 29, 2020

Programming

Everything you need to know about AMP for email

June 29, 2020

Customer lifecycle marketing

Don’t oversegment your subscriber list. Here’s how.

June 19, 2020

Customer lifecycle marketing

Don’t oversegment your subscriber list. Here’s how.

June 19, 2020

Customer lifecycle marketing

Don’t oversegment your subscriber list. Here’s how.

June 19, 2020

Customer lifecycle marketing

The email flows every brand should have

May 11, 2020

Customer lifecycle marketing

The email flows every brand should have

May 11, 2020

Customer lifecycle marketing

The email flows every brand should have

May 11, 2020

Customer lifecycle marketing

Customer lifetime value: A practical approach to calculating LTV in ecommerce

February 15, 2020

Customer lifecycle marketing

Customer lifetime value: A practical approach to calculating LTV in ecommerce

February 15, 2020

Customer lifecycle marketing

Customer lifetime value: A practical approach to calculating LTV in ecommerce

February 15, 2020

Customer lifecycle marketing

Buying a mattress based on email marketing

January 13, 2020

Customer lifecycle marketing

Buying a mattress based on email marketing

January 13, 2020

Customer lifecycle marketing

Buying a mattress based on email marketing

January 13, 2020